Cape Town - The
South African Football Association (SAFA) has announced a
sponsorship relationship with Burger King to the tune of R25 million over
the next five years.
sponsorship will go mainly towards the youth development although it
will also filter to the Senior Men’s National Team, Bafana Bafana in the
new sponsors will drive the Under-17 Men’s National Team, Amajimbos who leave
for Chile on Tuesday to take part in the FIFA Junior World Cup.
The sponsorship will then look after the Under-19 Inter-Provincial tournament and the Under-20 Men’s National Team, Amajita.
at the unveiling ceremony at a Cape Town hotel on Friday night, Burger
King chairperson Hassen Adams said his company was living up to the late
statesman Nelson Mandela’s ideals of nurturing the youths.
“We have taken it upon our company to embrace youth development in a bid to create a winning nation.
objective is already bearing fruits with the Under-17 going to the FIFA
World Cup in Chile. Amajimbos are true ambassadors of the country and
must represent us well in Chile,” said Adams.
SAFA president, Danny Jordaan praised Burger King for looking after the
youth development saying their involvement with junior teams showed they
had a noble national agenda of looking after the youth of the country.
“Our Vision 2022 hinges on looking after junior football as this is the bedrock of sustainable development.
this we as the Association need to pay tribute to Burger King for being
true to their philosophy of developing the youth of this country in
order to build a better future,” said Jordaan.
Jordaan said the sponsorship fillip for the Under-17 was a timely tonic for them to do well at the World Cup.
and represent us well at the World Cup, you have the backing of the
entire country and now this new injection must propel you to scale the
heights at the global showpiece.”