Bafana - price now R41m

2011-05-08 18:39

Timothy Molobi

Cape Town - R41m is the latest asking price for the Bafana Bafana brand.

But the South African Football Association (SAFA) is not taking the bait and is redoubling efforts to find a new name for the national soccer squad.

Businessman Wayne Smidt's Stanton Woodrush (Pty) Ltd, which registered the Bafana trademark in 1993, has proposed the R41m price tag to SAFA to buy back the name, a senior SAFA official told City Press.

"In the spirit of negotiations I can't comment," Smidt said yesterday (Saturday).

Stanton Woodrush co-owns SAFA Legal and Management, the company that owns the Bafana trademark with SAFA.

Smidt also wholly owns the trademark for Bafana Bafana clothing.

City Press understands the SAFA leadership is viewing the latest offer as "ridiculous and unreasonable" and will go ahead with its plans to change the national team's name.

SAFA vice president and chairperson of the negotiating team Danny Jordaan yesterday (Saturday) did not want to elaborate on the matter, but said SAFA would rather find a new name than part with a cent.

Jordaan hinted that SAFA was reluctant to let an individual take advantage of the national asset.

"We have not officially sat down as the committee to consider the offer, but personally I'd rather we find a new name. The sooner we close this chapter the better for everyone," said Jordaan.

He said they hoped to resolve the matter in a week's time.

Jordaan referred all further questions about the offer to SAFA's acting chief executive, Pinky Lehoko, who has received the proposal.

Lehoko was not available for comment.

Asked whether negotiations were at an advanced stage, Smidt said: "I hope the matter is resolved soon, hopefully within a week."

Sports Minister Fikile Mbalula previously said he supported a "more appropriate" name for the national football team. - Additional reporting by Adriaan Basson

City Press

  • Joe_Public - 2011-05-08 19:03

    "SAFA vice president and chairperson man of the negotiating" Hello Mr Editor? Got a hangover? Or are Sunday's half-day?

  • GT - 2011-05-08 19:07

    Seems to make sense to rename the team, but don't underestimate the cost of rebranding.

      Dan - 2011-05-08 22:37

      Bafana Bafana has no market value as a brand my friend. Dump the name with a smile and move on.

  • ebdg3000 - 2011-05-08 19:19

    Just call the Bafana and let Mr Smidt take his brand and shove it up his posterior. We all know the brand belongs to South Africa - even if we pretend not to due to our various and pernicious prejudices - just as we know the Springbok brand belongs to the people of this country. People who try to make money on the back of these brands sicken me, and if ever there was a case for expropriation without compensation, this would be it.

      ebdg3000 - 2011-05-08 19:21

      Correction: just call the team Bafana ...

      Skubbe - 2011-05-09 09:07

      Agree! This Mr. Smidt is nothing but an opportunistic criminal. Except if he can offer some proof that he came up with the name himself! And how on earth can they allow an individual to register a popular nickname of the national team? Maybe a R200 bribe was involved?

      The Observer - 2011-05-09 16:34

      skubbe. easy. R200 to the first anc cadre and the name is yours.

  • Paul Myburgh - 2011-05-08 19:21

    Why can't SAFA just enter into a partnership agreement with this company? They've clearly established themselves as a retailer for Bafana clothing... it could work well for both sides, and everyone's happy. And everyone knows a nickname like Bafana Bafana is not going to simply die with an "official" renaming. The name has been chiseled into people's hearts when it comes to referring to the national side.

      Ouklip - 2011-05-08 19:49

      I hope SAFA read your comment as its the only one making sense.

      GT - 2011-05-08 20:08

      They are already doing that. Did you even read the story?

      Dan - 2011-05-08 22:39

      That name will dissapear within a season. Nothing special about that name.

      Dan - 2011-05-08 22:42

      @ Jise. I suggest SAFA put in a claim of R250 000 000.00 for the marketing and development of the brand name as this Smidt f@#ker didn't do anything to develop the name into anything. Let's all run out and register names so that we can claim corrupt money in future for the use of such names by others.

      tendanic - 2011-05-09 12:34

      @Paul Myburg. I dont think a country should be paying someone for a national asset like a brand. Why should a country surrender its brand to a mere citizen. If the name does not die, fine, but at least the country will not be advertising on behalf of some man's company. Just imagine, each time SAFA wants to print the brand they are advertising this man's brand. This i think would also go against Public Finance Management Act (PFMA). The government cannot continue to pay like this.

  • NATIONALIZE - 2011-05-08 19:26

    A capitalist seeing an opportunity to milk out SAFA and probably leave the country and settle somewhere and blame SA for high crime rate. Let him keep the name for his children and generation to come. Even if you can change the name of a rose it will still smell as a rose. National team is a national asset and i will personally support it irrespective of its name. Ministry of DTI should check if the man is paying tax and soon the ANC government should push for nationalization of many companies and his company will be on the list. Amandla

      Themba - 2011-05-08 19:51

      I cannot agree with you more.

      Marshal - 2011-05-09 01:05

      Call them the Springboks

      InDeep - 2011-05-09 09:53

      @ Nationalize - we are not free to take our passports and leave , most of us do not have any heritage in any European countries, our forefathers , great grandfathers , grandfathers and fathers have all been born in Africa and we are just as african as you are , we are going nowhere and this is our country as much as it is yours - so DEAL with it !! And our "brothers in jail" has got nothing to do with the rest of the country , and can easliy be compared to what stupid Julius Malema is doing to this country . get over yourself

      The Observer - 2011-05-09 16:41

      marshall. please not. they didn't want it for other sports, not rugby so they can call them the mighty flowers or something seing the cricket side is already the proteas. In any case why need a nickname. It is not something that is assigned it grows over time. blue bulls was a reference to a team which became the teams nickname and then their full name. you don't need a national team called the birds, impala, aardvarke or any other rediculous name to sell a national team. springboks were named that by people outside of this coutry and it was a reference to the way they played (obviously the simble of sport the springbok at that time was used as reference) so even the springboks, all black etc. got their names as nicknames and later became the teams reference. You don't here the french rugby side refered to as the kocks or england as the roses. Same with football, only african coutries have names, the mighty eagles etc. name the team the sa team, no cost no issues. otherwise just call them the cupless

      Yoni - 2011-05-09 19:45

      @Nationalize- who cannot spell the word nor reply to a solid argument: I'm glad you're honest about the smell, at least that's a start if you admit that it is also a problem.

  • jock van wyk - 2011-05-08 19:34

    why dont they get big boy julius malema to nationalize the name or does he think its not worth it?

      Gen - 2011-05-08 20:08

      @NATIONALIZE. First nationalise the taxi industry, get that working and the whole country is yours,but that on it's own will take 'Till Jesus comes".

      Dicta - 2011-05-08 20:30

      @NATIONALIZE. How far back should we go with "the original owner of the land" thing of yours? All the way back to the Khoisan???

      Yoni - 2011-05-08 21:30

      @Nationalize: You cannot even spell the word, I feel sorry for you fool! Try "Nationalise". So you will take the "farma"? What's that, the pharmacy? Sounds like your prescription needs to be revised. If you mean the farms...we will see. Is it nice to use "da computa"? Of course, you didn't pay for it, did you? You naughty boy!

      Atoombom - 2011-05-08 22:01

      @nationalize, you are too stupid to think, let alone say anything meaningfull. Rather go out and WORK for your MONEY. That's the problem with zots like you - eish we are too fking lazy to work, the white baas must give us everything

      tendanic - 2011-05-09 12:26

      Shame to you all guys....................can you just for a second talk about the Bafana name change than your race issues. I think "Nationalize"'s post said atleast something about the subject matter than all your stupid comments all combined. Is the problem with his name "Nationalize" that makes you all just boil up????

      The Observer - 2011-05-09 16:42

      I've got a name. the malema's

  • Themba - 2011-05-08 19:45

    Our Nation developed this name with all that we have, including pride, patriotism and patience. We cannot pay any opportunistic parasites a cent. Let us proudly develop another more appropriate name.

      Gen - 2011-05-08 20:25

      Shaya tafel boetjie.

      Albo - 2011-05-09 10:16

      @Themba - "We cannot pay any opportunistic parasites a cent" - Are you talking about SAFA here?

  • Juggernaut - 2011-05-08 19:49

    What about the : Springboks. Probably too difficult for AAs like Danny boy

  • OLIBO - 2011-05-08 19:52

    The joys of a first world constitution in a third world country. This reminds me of the "willing buyer, willing seller" system of the so called land reform programme.The boere stole the land from Africans and now the government must pay them to give the land back to its righful owners. At times like these I wish Uncle Bob was our president and by now there willbe no settler holding the country at ransom. Come SAFA - do not change the name of our beloved Bafana Bafana. THIS SO CALLED MR SMITD MUST NOT GET A CENT FROM SAFA.

      Albo - 2011-05-09 10:19

      "I wish Uncle Bob was our president" - Are you F*****G blind about whats happening up north? Please do us a favour and move there!! I`ll bet you`ll be back within a week, moron!!

      tibos2 - 2011-05-09 14:51

      'Dubulaaa dubulaaa...... dubula ngesbham" thats all all this smith punk deserves

      The Observer - 2011-05-09 16:45

      oblio. what ever. after your comment I'm actually glad your bafana name is the hands of a white man. choke on it fool I hope it hurts right down to your rectum, this is about foodball and not your narrowminded ideas of what history is. eish can I eat that thing call history, i want it.

  • Gen - 2011-05-08 20:03

    Springbok............ a name that puts the fear of God into any ANC politican. It's a White thing, but Good.

  • Greg - 2011-05-08 20:25

    This guy shot himself in the foot because he is greedy.

  • Nelson - 2011-05-08 21:08

    If Bafana bafana can inprove immesurably then they might be able to justify the Springbok name.This is a name that was carried into two world wars including a time when a South African commanded all of the allied forces that fought for and won freedom for us all.SAFA should be disbanded and re-constituted with capable people.Not registering your brand name is a R41 million rand mistake.Whay are they not held accountable.Dont they know the rules of the game?--Nelson C

  • - 2011-05-08 21:19

    Why does zumi & malema not just buy it with tax money, claim it for themselves in the interest of SA soccer? - 2011-05-08 21:27

      I forgot to mention the white imp. that did it. Mayby you should donate it, in malema's interest for the country?

  • AquaticApe - 2011-05-08 22:07

    The way SAFA runs the sport and the way the team plays it they should be renamed the Shamboks!

  • Tawfeeq.Apple - 2011-05-08 22:15

    With proper branding and intense marketing campaign that would undoubtedly be unsuccessful the cost would far exceed 41m, vodacoms red campaign is rumoured to have cost them 200 million rand!!!! Stop being cheap the name is worth more than that its a bargain for your stupidity! if SAFA was run properly we wouldnt even know about this

  • Dan - 2011-05-08 22:35

    Maybe with a better name, they will have a better image as well. I hope SAFA will send this opportunistic White trash (Smidt) to hell and back. On the other hand, their might be some greedy ANC thugs behind this "deal" again - each pocketing a nice Christmas box.

  • Marcell - 2011-05-09 03:09

    If the name belonged to Ivan they would have OFFERED him 100mil. Useless bunch.

  • Tumi nkaelang - 2011-05-09 07:51

    This Smidt guy he is an opportunist, this Bafana name is not his; he can go to the nearest hell. SAFA should just take the name and not even give this idiot a cent. I think SAFA they will do with some advice from Mugabe you dont buy what belongs to you its simple as that.

      Albo - 2011-05-09 10:24

      Does that advice include steal and pillage until that 41 mil turns into 41 cents?? That "Smidt guy" could do what he did because morons like you were in charge.

  • European Domain Centre - 2011-05-09 08:35

    Wayne, give the name to the national team. You will get some credit instead of looking like a greedy opportunist, and have the SAFA throw in some tickets in the deal

  • ME - 2011-05-09 08:55

    How on f****n earth can an individual register the name Bafana as his own patent (and gain R41m from that). Besides the name Bafana Bafana is ridiculous and in the true sense of the word has no brand value. Just get another name for crying out loud!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Tombstone - 2011-05-09 14:02

    Thabo Mbeki once mentioned name changes for some of our sports teams. : Bafana-bafana, Banyana-banyana , Ama-glug-glug and Ama-kroko-kroko .He said these names were not not “fit” for national teams and that they do not carry the respect, status and symbolisms a national team should carry.On this I am with him . To sum it up really what have bafana really achieved - they won the Afon Cup yes but the greatest team african team at that moment could not attend - things would have been different if Nigeria had played. Bafana have never ever set the world alight , where have our WC players gone - they still here and no great clubs bought into their talent. Their current manager /trainer needs to be applauded though - down to earth , vision , patient - has taken them from (Amadoda a-Useless) to higher in the rankings - well done Pitso

  • Human - 2011-05-10 10:36

    The Chipmunks is the name I propose for our national soccer team aka bafana bafana

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