Bafana Bafana

Soccer a priority for Siyaya

2014-08-04 18:30
Bafana Bafana (Gallo Images)
Johannesburg - Siyaya TV, which acquired the rights to air Bafana Bafana matches for R1 billion, is poised to change the face of broadcasting, its major shareholder has said on Monday.

"We are transforming the broadcasting industry by participating in it ourselves, and not just coming in and asking for jobs," the Bakgatla-ba-Kgafela tribal chief John Molefe Pilane said.

"We will change the face of broadcasting through Siyaya TV."

The Bakgatla-ba-Kgafela in the North West, led by Pilane, are the major shareholders in Siyaya TV.

On Monday, SAFA confirmed a R1 billion TV deal with Siyaya TV to show all national team games live.

"When the current contract with SABC ends, the deal with Siyaya will begin.

"The SABC contract ends at the end of April 2015," said SAFA head of communication Dominic Chimhavi.

The contract allows Siyaya TV to broadcast live all senior national men's and women's matches.

In addition, the broadcaster will also have the rights to televise all junior national team games.

According to reports, SAFA will be paid R175 million per year during the six-year contract with Siyaya TV.

Pilane said the Bakgatla were at the heart of rural development, building a city and developing the economy in Moruleng village in the North West.

"When government first called for expressions for digital terrestrial television (DDT), one of its goals was that DDT should reach rural communities. The Bakgatla are seizing that opportunity."

Soccer was a hugely favoured sport in the country.

"We were advised to get other programmes.

"We decided to get the soccer before other products.

"Soccer is hugely popular in this country and is supposed to be bigger than rugby and cricket."

Pilane said the television station targeted black middle and lower income earners, who were also at the forefront as soccer lovers.

Regarding the cost of the deal, Pilane said the R1 billion reported was probably an estimation of the whole deal.

"This deal is for a period of over six years.

"That is an agreement we have with SAFA and all I can tell you is that we want to create a company that is worth more than a billion."

" and DSTV are worth more than that.

"We are also getting there."

Read more on:    bafana bafana  |  johannesburg  |  soccer

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk


Do you think SAFA made the right choice in appointing Stuart Baxter as head coach of Bafana Bafana?

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

English Premiership flutter

Take Sport24's "expert" tips at your peril...


The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.