Cape Town - New Stormers coach Eddie Jones says he wants them to play a brand of rugby that attracts people to come watch them.
After arriving in Cape Town last week, Jones held his first press-conference as Stormers coach at Newlands on Thursday.
Speaking about the challenge ahead, Jones said: "It's a fantastic city. Western Province is one of the most prestigious unions in the world - there is so much history here.
"When the opportunity came up to coach the Stormers - such a well-supported team, the best in the competition - it was simply too good to ignore. Of course, the ultimate aim is to produce a good team that attracts people to the stadium and, ultimately, challenges to win trophies.
"It's great to be here, I'm thankful to Gert (Smal, Director of Rugby) for the opportunity and I'm excited about it."
Jones also hinted at the type of game style the Capetonians would adopt.
“If you want to play attacking rugby you have to have skill… catch and pass. That's the player we want to develop.”
Jones, 55, guided Japan to three wins at the recent Rugby World Cup in England, including their stunning triumph against the Boks.