Cape Town - Cellular giant Vodacom on Thursday extended its term as the title sponsor of the Super Rugby competition and associate sponsorship of the Springbok team for a further five years, which
will take its association with rugby in South Africa to 26 years.
Vodacom joined the SA Rugby sponsorship family a year after
launching in South Africa as a sponsor to the 1995 Rugby World Cup. The
following year Vodacom extended their partnership with South African Rugby to
include the-then Super 12.
They are one of a number of sponsors who have either renewed
or have signed new deals with SARU in the past two weeks. They include: Tsogo
Sun, Bidvest Car Rental, OUTsurance, Energade and Steinhoff.
“We are delighted that Vodacom have renewed their
sponsorships with us for a further five years,” said SARU CEO Jurie Roux.
“We have worked well together for more than two decades and
we have no doubt that our partnership will grow even stronger in the next five
“We have travelled a long and exciting journey with Vodacom
as the Super Rugby competition transformed from the Super 12 to Super 14 and
then the 15-team Super Rugby competition, and the tournament will take another
exciting turn next season with the introduction of the Southern Kings, Japan’s
Sunwolves and the Jaguares from Argentina.
“Their new deal as an associate sponsor of the Springboks
will also be exciting as it allows them to have an increased brand presence on
Test match days.”
Vodacom Chief Officer: Consumer Unit, Godfrey Motsa, was
equally thrilled about renewing their sponsorships, and said given the
established partnership with SARU and the Springboks, it made sense to sign for
another five years.
“One of the keys to a successful business is loyalty, and
given our long association with the Super Rugby competition and the Springbok
brand, it was an easy decision to renew the sponsorships for another five
years,” said Motsa.
“The Vodacom Super Rugby competition is one of the toughest
and most popular tournaments in world rugby, it is a privilege to be associated
with it. We have the same loyalty toward the Springboks, because our passion
for rugby aside, they have established themselves as one of the top teams in
the world and it remains one of the most well-known brands in the world.
“We are looking forward to another mutually-beneficial
partnership with SARU in the next five years.”