Cape Town - The mystery sponsor believed to save the
beleaguered Eastern Province Rugby Union (EPRU) from final liquidation has been revealed.
Integrated Sport, a sports marketing company from London,
was on Tuesday revealed as the union’s new sponsor.
According to Netwerk24, this information was made public when
the EPRU handed in a business plan to the High Court in Port Elizabeth in an attempt
not to be liquidated.
According to the business plan, Integrated Sport will invest
R20 million per year into the EPRU for the next five years.
It was initially reported that the amount would be R80
million per year.
The EPRU has been in major financial strive in recent times
and was unable to pay players’ salaries.
It forced SA Rugby to step in and take charge of matters as
the beleaguered union faced liquidation.
On its official website, Integrated Sport describes itself
as a “company that specialises in offering a range of solutions for our clients
whether they be a commercial organisation, sports club, franchise or federation”.
The company boasts a combined 30-odd years of experience in
the sector. It works across a broad range of sports disciplines including, but
not exclusive to: soccer, rugby, golf, cricket and formula one.
Among the logos that appear on the company website include
SA Rugby, the English FA, Barcelona’s football club, Manchester United, Adidas,
Puma and Canterbury.