Cape Town - South African bookmaker Hollywoodbets has signed on as
the new sponsor of the popular Phaka rugby show.
The show is hosted by Kaunda
Ntunja and is presented in both English and Xhosa.
new sponsorship relationship with Phaka will allow the company to assist
development rugby teams who desperately need the support and equipment to be
able to able to grow their talented players.
Hollywoodbets already has a reputation for being
actively involved in developing South African sport from a grassroots level.
The company contributes to various soccer teams and community tournaments based
near their operations around the country. KwaZulu-Natal’s provincial cricket
team, the Hollywoodbets Dolphins, have also been proud members of the purple family
for the past four years.
The company first started making inroads into rugby in
2018 when they signed on as the title sponsor of the oldest knockout rugby
tournament in the world - the Murray Cup based in KZN. This successful
sponsorship spurred them on to seek further opportunities to help grow the
sport of rugby.
Ntunja is looking forward to
what this collaboration will unlock for the sport.
“Phaka and Hollywoodbets
share a similar vision. We both want to see people from underprivileged
backgrounds thrive once given an opportunity to do so. The thing that really
excites me about the partnership is that many rugby clubs and players from
underprivileged backgrounds will benefit from this partnership. Hollywoodbets
will provide the means to assist, while Phaka will earmark the areas and the
people that desperately need the leg up to thrive in the sport that they love.
It is important for companies to get involved with rugby at grassroots level
because the Springboks of tomorrow come from there. All they need is an
opportunity to showcase their talents. Without assistance these hidden gems
will be lost to us forever!” said Ntunja.
Media and Communications Executive at Hollywoodbets
Devin Heffer is eager to start putting more weight behind supporting SA rugby.
“We are thrilled to be partnering with Phaka in helping to discover and empower
talented players. We believe that it’s vital to assist those who have great
potential but struggle to reach it because of obstacles like lack of equipment
or funding. As Hollywoodbets we want to do our part to ensure that rugby teams
at all levels become more representative of all South Africans,” he said.
The first Hollywoodbets-sponsored Phaka show will air
on Tuesday, February 12, 2019.