Boks say goodbye to Sasol

2010-07-20 17:35

Cape Town - The Springboks will have a new sponsor in 2011 following a decision by Sasol not to extend their current arrangement beyond its expiry at the end of this year.

The South African Rugby Union (SARU) and Sasol made a joint announcement on Tuesday after Sasol decided not to take up their option on a revised valuation proposed by SARU.

SARU will now begin discussions with other potential sponsors.

“Sasol have been the main Springbok sponsors for the past six years and we have both taken huge value out of the relationship, and not just in financial terms,” said Oregan Hoskins, president of the South African Rugby Union.

“We’re sorry to be losing them but we understand their reasons and we’re now looking forward to forging a new relationship between the Springboks, South African rugby and another leading brand.”

Sasol entered into a six-year R150m deal with SARU at the end of 2004 to cover the Springboks, Springbok Sevens, SA ‘A’ and SA Under-20 teams.

 “We’re very proud of our association with the Springboks and had certainly hoped our significantly increased offer would have found traction with the union”, said Sasol senior group executive, Lean Strauss.

“In the course of our association with the Springboks, we have seen the game extend across racial and cultural barriers. It has promoted nation building, united our staff around the world and has strengthened our brand both locally and abroad.”

During Sasol’s sponsorship the Springboks won the Rugby World Cup, Vodacom Tri-Nations and a series against the British & Irish Lions. The Springbok Sevens team also claimed the IRB World Series.

Interest in rugby continued to increase during their sponsorship with figures released in BMI’s Adult Sporttrack Report at the end of 2009 showing that rugby continued to outpace both soccer and cricket in terms of growing interest for a fifth year running.

SARU expects to announce the identity of a new sponsor in due course.


  • Vince - 2010-07-20 17:51

    The team is playing ****, the team management is causing **** and now Sasol is leaving the sponsorship pool.. what is next...

  • Slang - 2010-07-20 18:11

    So are Sasol in fear of tarnishing their image even further by associating with Twakkie and the boys ?

  • haha - 2010-07-20 18:12

    It's probably gonna be BP..they have plenty of experience with caps.

  • @vince - 2010-07-20 18:18

    PLEASE read, SASOl made a new offer and it was declined, hahahahha Typical idiot, all teams go through rough patches, lets not forget the NZ 2009 season, 2 games dont make that go away

  • greg - 2010-07-20 18:24

    They could get more. Bafana's deal with Absa is R500 million over 5 years.

  • Anon - 2010-07-20 18:34

    Maybe it should be ESKOM. The Boks lights have gone out

  • Shorts - 2010-07-20 18:35

    The major problem, heavily influencing the ongoing marketing benefit to Sasol, is that you cannot drink their product ( without seriously damaging your health? )

  • Bullpeanut - 2010-07-20 18:43

    ...and welcome onto the field, the First For Women Springboks!! :-)

  • Peter Jones - 2010-07-20 18:45

    @Vince: That was my thought when I saw the headline without having read your comment first.

  • ROB LOBLAW - ATTORNEY AT LAW - 2010-07-20 18:46

    SASOL bolted because it was probably asked to pay a huge amount of cash...way more than the R150 million in 2004 for 6 years! There are not many companies in SA that would want to pay that much money for sponsoring one sport despite it being the top sport in the country.

  • Just Greed - 2010-07-20 18:49

    hmmm seems like SARU are are starting to believe that they deserve fat pay days like SAFA have received recently! We hoped our significantly increased offer would have found traction with the union”, said Sasol senior group executive, Lean Strauss So the administrators believe they are worth more than Sasol offered, yet Hoskins makes it look like it is Sasol that is walking away - “We’re sorry to be losing them but we understand their reasons and we’re now looking forward to forging a new relationship between the Springboks, South African rugby and another leading brand.” SA Rugby are very quick to forget that when Sasol took over the sponsorship, it was just after the Camp Staaldraad debacle, the Springboks were not even in the top 3 world rankings and 7s was practically non-existant. So much for loyalty towards a company that took a gamble back then but now their money is not good enough!

  • Joeman - 2010-07-20 18:54

    Too much to pay o the competitions board..

  • Darn - 2010-07-20 18:56

    Now I will have to buy a new jersey again!

  • Craig - 2010-07-20 18:59

    Since the Boks's massive communication failure recently, the most appropriate sponsor would surely be Telkom.

  • Wally - 2010-07-20 19:01

    SASOL took the Springboks when they were ranked sixth or seveth in the world and now SA Rugby is trying to buly SASOL into paying too much. Well done SASOL for not giving in to a brand of old toppis and old players

  • blou bul - 2010-07-20 19:18

    old snorre probally ask the ancyl to sponsor the proteas to get rid of the pesky "racists" critics, or maybe he must go throw his hands up at a mighty men gathering and ask for donations

  • blou bul - 2010-07-20 19:32

    who cares, its kak fuel anyway

  • Peet - 2010-07-20 19:33

    Thank you SASOL..... Vodacom Boks next?

  • Roger - 2010-07-20 19:33

    Maybe Tampax should sponsor them to help then through this heavy period ... ?

  • DesJay - 2010-07-20 19:36

    Greedy little hobbits ...

  • Jacktheripper - 2010-07-20 19:46

    TAMPAX should make an offer.

  • KArl - 2010-07-20 19:54

    read Sasol's news release on their website (;jsessionid=LKW0BDLXSUDVVG5N4EZSFEQ?articleTypeID=2&articleId=28000007&navid=1&rootid=1) Looks like Sasol was offering a lot more and I surmise that someone has already taken a backhander from another sponsor to become the boks main sponsor. I smell something rotten here.

  • Jorrie - 2010-07-20 20:08

    With their on and off performance Eskom should sponser

  • STORMER - 2010-07-20 20:15

    I'm betting on Mssr Rupert jumping in here....He has wanted a 'critical' role in SA rugby for a while (my opinion) - and this would certainly give some control...headline sponsor.

  • ohyes - 2010-07-20 20:18

    Roger: you beauty!!!!

  • Lloydster(uk) - 2010-07-20 20:44

    With a new sponsor in the offer, can we have new SARFU folk as well. Lets get rid of those trying to "grease their palms" sametime. Sasol probably had enough of politics as well.Their must be plenty dodgy sponsors itching to get a "fat" return. Hope sanity prevails as the world cup looms.

  • Fleckie - 2010-07-20 21:17


  • Cal - 2010-07-20 21:26

    Sasol had a good run (pun ) Some one like Vodacom can do the job !!!

  • Slimey - 2010-07-20 21:47

    With the likes of Bakkies Botha, John Smit and Rickie january, do you blame SASOL for withdrawing their sponsorship? Do they have a clairvoyant and KNOW what the next few months are going to be like under old HELIUM??? You can see the HOLE on the Bok's defence from SPACE!!!!!!!! From No 2 to No 3 by the end of the Tri-Nations.... maybe end up No 6 by the time the RWC arrives... and they ''pull a Bafana'' on the Nation, by exiting in the 1st Round????

  • Chris - 2010-07-20 22:13

    With Helium as coach, maybe AFROX may want to sponsor the boks

  • TUBBY - 2010-07-20 23:09

    These Bokke, seem to have run out of petrol in the first test already.

  • slg - 2010-07-20 23:24

    If only SARU would put as much effort into leveling the playing field relative to NZ and Australia in Super Rugby and the Tri-Nations, and selecting the right management team and Head Coach as they do into garnering extra revenue.

  • No fuel in tank! - 2010-07-21 00:00

    So that’s the reason why the SPRINGboks performs like BOERbokke the last few’s the fuel they’re using! Suppose Caltex will jump in now and promise 98 instead of 93! Rather go for Klippies as the sponsor then all the BB players can feel at home even when playing away from home!

  • koos - 2010-07-21 07:26

    i l also with draw my sponsership with such poor rugby

  • Koos Kaap - 2010-07-21 08:15

    Wat van AVBOB? Snorre het Springbokrugby doodgemaak en moet dit nog net begrawe word

  • VUKA - 2010-07-21 08:20

    Sh------t I just bought the new jersey!

  • Tony G - 2010-07-21 08:41

    Judging by our captain we ask the OROS man to be placed on our shirts

  • KAPENSCHTATEN - 2010-07-21 10:14

    Maybe SAFA should put their R1 Billion from FIFA to good use....... "The SAFA Springboks" or just call them "The Bafana Boks"..... hahahahahahahahahahahaha

  • AL @ Roger - 2010-07-21 11:58

    HAHAHAHAHAHAHAHAHA ------- awsome dude!!!

  • Somerset - 2010-07-21 12:06

    Its no wonder we are known as a nation of whiners.. The bitter & cynical attitude of virtually all comments is sickening. Why don't you guys emigrate somewhere else? I worked in the UK, and it was fascinating to see how the Welsh, the Scots and the Irish support their teams to the hilt, no matter how bad they play - they stand behind them (not without criticism though, but always loyal). The Boks could use some loyalty. They are not a palooka team. They can beat most teams in the world. The All Blacks are just too good, they are a cut above everybody else. Nobody can stay on top forever. You have to lose sometime, it will happen, and you just have to learn to lose, in order to get rid of an overly confident (read: arrogant) attitude.. The negative comments have a ring of arrogance to them. As if you could do better, were you there. I have been to several places where South Africans have stood around, beer or coke & brandy in hand, and tried to outdo each other with the arrogant crap they utter on rugby, and they believe they're experts.. It maybe has to do with our psyche.. We as white people have lost the political power in this country, and all we have now is to drivel on about sport and why the guys in the field are not supposedly as good as they should be. Maybe with you in charge? Grow up and become a real man! The main reason you carry on about this is that you know your ideas will never be tested in practice, so you are safe in your comfort zone behind the braai fires and the brandy-in-hand! Go Bokke!

  • Adam - 2010-07-21 12:48

    Why do you all complain when we lose in New Zealand. For years we all know that you dont travel to New Zealnad and win. Please judge the team after the whole tournement. All you hipocrits cheers when we winning but in 2006 we finished bottom of the tri nations and won the world cup. Whats more important. Support the bokke through thick and thin and leave your judgement after next year. I bet you were not complaining last year.

  • GeorGe2 @Blou Bul - 2010-07-21 13:01

    FYI - all the fuels on the highveld carry Sasol. just with dif colourants and additives. So, when filling up - you're actually filling up with Sasol. The fuel pipeline from Durban goes to Sasol. Go work it out.

  • Ryan - 2010-07-21 13:45

    What about King Pie

  • Deon - 2010-07-21 15:07

    Somerset, some of the commentators obviously can't read... Or maybe they just proove YOUR point!

  • chris - 2010-07-21 16:58

    Weight Watchers are the new sponsors. Most probably KFC, MacDonalds, and Pizza Hut.

  • blou bul - 2010-07-22 12:20

    @george, boet what are you smoking? Maybe your 4hand car does not drive different when you put in Sasol, but my 2010 bmw there is a BIG difference.

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