Sonny Bill gets no-logo wish granted

    2017-04-12 12:20

    Wellington - All Blacks star Sonny Bill Williams was on Wednesday given permission to wear a special Blues jersey with no bank advertisements in line with his religious beliefs, after he covered a sponsor's logo at the weekend.

    Williams, a devout Muslim, appeared for the Blues during Saturday's loss to the Highlanders with the Bank of New Zealand (BNZ) logo on his collar blocked out by tape.

    His action took New Zealand Rugby (NZR) and the Blues by surprise, prompting discussions this week with Williams and his management.

    NZR said it was accommodating Williams' "conscientious objection" by allowing him to wear a Blues jersey with no branding from BNZ or Investec, Super Rugby's main sponsor in New Zealand.

    "Williams has now clarified his preference is not to wear logos from banks, alcohol brands and gambling sponsors on his team uniform," it said in a statement.

    Williams' logo cover up was prompted by Islam's objection to usury - earning high interest from loans.

    NZR said Williams had no concerns about AIG, the All Blacks' shirt sponsor, because it is an insurance company.

    However, the US giant's latest financial accounts show it has a commercial mortgage portfolio of $25bn, upon which it levies market interest rates in the same manner as BNZ or Investec.

    Williams said his stance was "nothing personal" against the finance firms, but reflected a wish to feel comfortable as he developed a deeper understanding of his religion.

    "So while a logo on a jersey might seem like a small thing to some people, it is important to me that I do the right thing with regards to my faith and hope that people respect that," he said.

    New Zealand Prime Minister Bill English questioned Williams' behaviour this week, saying he did not understand why one player should be treated differently to his team-mates.

    However, NZR general manager of rugby Neil Sorensen said it was an issue of faith.

    "Sonny holds clear religious beliefs in relation to this matter and we respect those," he said.

    "Conscientious objections need to be genuine, and we believe this is."

    Read News24’s Comments Policy


    Friday, 28 February 2020
    • Highlanders v Rebels, Forsyth Barr Stadium 08:05
    • Waratahs v Lions, Bankwest Stadium 10:15
    Saturday, 29 February 2020
    • Hurricanes v Sunwolves, McLean Park 05:45
    • Reds v Sharks, Suncorp Stadium 10:15
    • Stormers v Blues, Cape Town 15:05
    • Bulls v Jaguares, Loftus Versfeld 17:15
    Friday, 06 March 2020
    • Crusaders v Reds, Orangetheory Stadium 08:05
    • Waratahs v Chiefs, WIN Stadium 10:15


    22 February 2020
    21 February 2020
    16 February 2020
    15 February 2020
    14 February 2020
    09 February 2020
    08 February 2020
    07 February 2020
    02 February 2020
    01 February 2020
    31 January 2020


    Rank Team P W Pts
    • Stormers (Q)
    • Sharks (wc)
    • Jaguares (wc)
    • Lions
    • Bulls

    Opinion Poll

    After 3 weeks of Super Rugby action, which South African team appears most likely to challenge for overall honours?

    There are new stories on the homepage. Click here to see them.