News24

Uplause comes to Super Rugby

2012-07-27 10:41

Cape Town - A crowd-sourced entertainment system will make its South African debut at the Stormers and the Sharks Super Rugby semi-final match at Newlands in Cape Town.

Uplause is a gaming platform that allows audiences at sporting venues to control the action on giant stadium screens by cheering and applauding.

This technology should add a level of excitement to the highly anticipated contest between two evenly matched sides.

The Uplause system is a boon to marketers and advertisers as it provides a tool for engagement with the crowd and has been used at several events including the Singapore Formula 1 Grand Prix.

"There isn't any better event than Saturday's Super Rugby semi-final for an introduction of the very best fan engagement and sponsorship activation solution," said Veli-Pekka Marin, CEO of Uplause.

The Sharks have not beaten the Stormers at Newlands since 2009, but the men in black will back themselves to take the fight to the Stormers despite the Western Cape team having a slight upper hand in victories.

The Uplause system may provide South African brands a unique opportunity to market themselves to a target demographic.

"Brands struggle to stand out and are constantly looking for new and unique ways of activating sponsorship campaigns," said David Brooke, commercial manager for Prosport International, the company that secured the rights to Uplause in SA.


- Follow Duncan on Twitter

Comments
  • wesley.j.lane - 2012-07-27 10:43

    1st one hehehehe

      wesley.j.lane - 2012-07-28 15:41

      2nd one hehehehehe

  • brandon.styles.14 - 2012-07-27 10:44

    Sharks by 10

      Stirrer - 2012-07-27 11:05

      NĂ©?!

      bergie.sean - 2012-07-27 11:13

      I don't think so Brandon...the victory is ours! Can taste it already.

      tom.tardis - 2012-07-27 11:27

      **applause

      tom.tardis - 2012-07-27 11:56

      Just hope the sharks don't give penalties away in the stormers 22

  • wesley.j.lane - 2012-07-27 10:45

    Go sharks! Sharks 4 EVA!

  • philip.keeling.7 - 2012-07-27 11:28

    Sharks don't stand a chance in this game, its actually a joke that people think the can actually beat the Stormers.....

      jack.mcgurkin - 2012-07-27 11:35

      Retard

      philip.keeling.7 - 2012-07-27 11:41

      Hey JACK, your mother father brothers sisters and your pet dog are RETARDS

      jbrandct - 2012-07-27 11:41

      I'm a Stormer supporter and I think it's 50/50. Stormers have a few advantages like home ground but the Sharks have been in incredible form lately. This could really go either way. As long as the winner beats the Chiefs in the final it will be all good !

      jack.mcgurkin - 2012-07-27 11:56

      Hey Phil...What are you 7 years old?

      philip.keeling.7 - 2012-07-27 12:01

      No 6 years old, now F off u plank

      Darryn - 2012-07-27 14:56

      Snorers are ka********k !!!!! Go sharks!

      fther.christmas.35 - 2012-07-28 18:58

      Aaah Philip....let's hear your list of excuses then...

  • danny.cohen.315 - 2012-07-27 11:30

    Sharks !!!! will play the Chiefs in Hamilton next week hahaaaa

      philip.keeling.7 - 2012-07-27 11:49

      Ya ya joker let's speak after the game

      Grant - 2012-07-27 15:09

      ...like you'll be around after the game Philip... ;)

      Darryn - 2012-07-30 16:22

      Phillip! Who is the plank now? Loooooserrrr!

  • theunis.botha.96 - 2012-07-27 11:43

    So there we have it.Sharks will have to travel to Nz to face the Chiefs after their warm up against the Stormers.

      danny.cohen.315 - 2012-07-27 11:55

      Game is tomorrow numbnuts........

      jack.mcgurkin - 2012-07-27 11:57

      @Philip.... the game is tomorrow night you RETARD

      philip.keeling.7 - 2012-07-27 11:58

      Your mother father brothers sisters and your pet dog are DUMBNUTS u plank...

      philip.keeling.7 - 2012-07-27 13:00

      Pranesh, what do you know about rugby? Name your whole squad.

      pranesh.sewkumar.1 - 2012-07-27 13:14

      @philip.keeling.7: What a retarded question. Why would you ask that? Is it some sort of profiling?The Sharks squad: 1. Great White 2. Hammer head 3. Frill 4. Sixgill. 5. Dog fish........bloody Chop

      Grant - 2012-07-27 15:11

      ...because knowing the names on a team-sheet equates to knowing the ins and outs of the game of rugby? Yawn...

  • philip.keeling.7 - 2012-07-27 12:07

    I thought the Bulls fans were touchy, you Sharks supporters are sensitive boys aren't u. Shame, think of it this way, the Stormers are going to save you from going all the way to NZ just so that u dont get Raped....

      danny.cohen.315 - 2012-07-27 12:16

      Jy praat darem baie TOS vir 'n ou flippen suurgat flou-bulls ondersteuner, gaan speel man, los die groot mense nou uit Numbnut Smuck.

      raymond.romans.5 - 2012-07-27 13:20

      I have yet to see any real sensitivity from us Sharks supporters. There is plenty bickering between the Bulls and Stormers though. No problems here, I love it.

  • stompies.hattingh.5 - 2012-07-27 13:34

    HA HA - Canned supporters! Just what you would expect from the stormers!!

      philip.keeling.7 - 2012-07-27 13:58

      I wouldn't talk if my name was STOMPIES, what a plank!

      stompies.hattingh.5 - 2012-07-27 21:21

      Don't take life so seriously philip, you may keel yourself

  • shooshyu.tu - 2012-07-27 16:37

    Hahaha, I see that the idiot -maakdiebulle.almalbokke- has deleted his comment (& all replies to it) with the incorrect word "uncultivated" instead of "uncultured" in reference to Stormers supporters, this after having realised that he was making his name gat in his desperate & purile attempt to vilify me for bringing it to his attention.

      bernard.ingram - 2012-07-27 17:50

      Yes, and you are a nit-willly twit for being so pedantic. Yawn. I bet you have no life partner. Boring.

      shooshyu.tu - 2012-07-27 19:49

      Good to see that you condone stupidity & poor grammar. Must be part of the 30% Matric pass rate. If you had followed the original post from 'maakdiebulle.almalbokke' you would have a better understanding instead of frothing at the mouth and getting personal. I have had 2 life partners since birth, always close at hand, safety 1st. ask my children.

  • dave.short.102 - 2012-07-27 17:32

    @least Newlands is getting something, coz they aint getting no super title!!!

  • bernard.ingram - 2012-07-27 17:54

    Instead of commenting on the article and its content, the losers are taking cheap shots at each other. Pathetic! I do not like listening to commentary and being uninterrupted by a loud noise. Dumb idea! And why do the crowd have voices in the first instance?

      shooshyu.tu - 2012-07-27 19:42

      Bit rich considering your reply to my comment - hypocrite by any chance?

  • quartus.vanzyl - 2012-07-27 18:11

    The Stormers must be "allowed' to win...if the Sharks win, its the end of the contest for Sa. They will never be able to beat the Chiefs in Hamilton( in New Zeeland, not the suburb in Bloemfontein). The Stormers will have a much better chance to beat The Chiefs in Cape Town.

      tom.tardis - 2012-07-27 19:52

      im sure steve walsh has his instructions from the IRB and SANZAR

  • wessel.louw.5 - 2012-07-29 08:49

    UUHHMM where are all the stormers comments now?

  • pages:
  • 1