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Sneak peak at the Cheetahs' new jersey...

Cape Town - PUMA has launched the new home and away jersey the Cheetahs will sport during the 2014 Vodacom Super Rugby season - and the design is all about speed.

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The new jerseys have a chevron graphic treatment and run under PUMA’s “The Nature of Performance” campaign with the tagline: “The Nature of the Cheetahs: Zero to Try in the Blink of an Eye”. Besides the new racy look, the white home shirts and orange away shirts have a new fabric and better fit.

“PUMA is very proud to launch our second Cheetahs Super Rugby kit,” said PUMA South Africa’s Marketing Director Brett Bellinger. “PUMA would like to wish the team and management all the best for the coming Super Rugby season and hope they are able to build on their very strong performances in 2013.”

Kobus le Roux, Marketing and Sales Executive for the Cheetahs says, “The Cheetahs are extremely excited to start the new Super Rugby season in our new PUMA jerseys. PUMA has designed a jersey that captures the spirit and nature of the Cheetahs and we hope to achieve major successes in these new jerseys”.

Both home and away shirts will be in stores countrywide during the first week of February, and will retail for R649.

For further information call PUMA on 021 551 0832 or visit our Facebook page https://www.facebook.com/pumarugby. Make use of the dedicated hashtag #blinkofaneye and keep up with all the action via @PUMARugby and @CheetahsRugby.

The Cheetahs open their 2014 Super Rugby campaign against the Lions  in Bloemfontein on Saturday, February 15.

Kick-off is at 17:05.


The Cheetahs' home jersey for the 2014 Super Rugby tournament (Supplied)


The Cheetahs' away jersey for the 2014 Super Rugby tournament (Supplied)

HAVE YOUR SAY: Which one of the five SA Super Rugby franchises has the nicest new kit, and which one has the worst? Send your thoughts to Sport24 or login to Sport24's forum to join the debate!


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