Lions announce new sponsor

    2014-02-14 13:39
    Lions coach Johan Ackermann (Gallo Images)
    Johannesburg - With Super Rugby set to kick off, the Golden Lions Rugby Union (GLRU) has announced a partnership with a new sponsor.

    According to the Lions' official website, Jonsson Workwear, Africa’s leading workwear brand, has come on board as an official associate sponsor of the union.

    The agreement, which sees Jonsson Workwear partner with the GLRU for at least the next two years, will see the company gain exposure on the team jerseys for the Super Rugby and Currie Cup competitions.

    Jonsson Workwear has also taken up extensive branding opportunities at Ellis Park. The brand will provide workwear to all GLRU staff and players in future.

    Jonsson Workwear’s investment in South African rugby has been a longstanding and expanding venture.

    The brand is currently the title sponsor of College Rovers, a leading South African club rugby side, encouraging the development of the game from club level.

    Moreover, they previously sponsored the Griquas, supporting the team’s progression through the Currie Cup tournament over several years.

    It is now with great enthusiasm that Jonsson Workwear has teamed up with the GLRU - taking their investment in local rugby to the next level.

    GLRU CEO Manie Booysen expressed his gratitude towards Jonsson for their support and is looking forward to a long and fruitful partnership with the company.

    “It is wonderful to have a company of this calibre put such trust in the Lions brand, as we work through our current re-building phase,” Booysen shared.

    “We believe that both our brands will benefit immensely from this partnership and we are grateful for Jonsson’s support during such trying economic times.
    “We are very excited for what this partnership will bring in future.”

    The Lions start their Super Rugby campaign away to the Cheetahs on Saturday (17:05 kick-off).



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