Springboks

Boks get main sponsor for Ireland series

2016-06-06 08:33
Bok captain Adriaan Strauss (Photo supplied)

Cape Town - SA Rugby on Monday announced it was partnering with Blue Label Telecoms for the Incoming series against Ireland.

The Johannesburg Stock Exchange-listed telecommunications and technology company will partner the Boks for the three-Test series of matches in Cape Town (June 11), Johannesburg (June 18) and Port Elizabeth (June 25).

Blue Label Telecoms’ name and branding will appear on the Springboks’ jersey for the series as well as in a number of on-and off-field areas.

 “We are delighted to welcome Blue Label Telecoms to the rugby family,” said Jurie Roux, CEO of SA Rugby. “They are one of South Africa’s most innovative and visionary companies and the way they have embraced this opportunity is testimony to that.”

 “These are tough financial times for South Africa and we at SA Rugby are having to be creative in how we approach our commercial partnerships,” said Roux. “Blue Label Telecoms’ partnership for a Test series - rather than for a number of years - is a model that we are increasingly considering. It offers our partners good value while also allowing us to introduce new names into our family with a view to longer term relationships.

 “This is an exciting period for Springbok rugby; Blue Label Telecoms identified that and we were able to quickly see eye-to-eye on a partnership for the Incoming Series. SA Rugby has a good story to tell and we’re delighted that Blue Label Telecoms is now a part of it.”

Brett Levy, Blue Label Telecoms’ Joint CEO, commented: “We're a proudly South African company with a strong heritage of sponsoring cricket and soccer, so the opportunity to back the Bokke is very close to our hearts.

“Our rugby team is a national treasure, and we're delighted to be associated with the Bokke ‘gees’ during the team’s debut. It's fantastic to experience this period of reinvention and renewal.”

Mark Levy, Joint CEO at Blue Label Telecoms, added: “SA Rugby has a vision for the team, from coach through to captain and management - the stage is set to show the world the Bokke’s determination and prowess.

“We share their confidence in South Africa and their commitment to excellence - the Bokke are a perfect fit with the Blue Label Telecoms brand.”

Bok captain Adriaan Strauss (Photo supplied)

Read more on:    sa rugby  |  springboks  |  saru  |  rugby
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Sport Talk

Fixtures
Saturday, 09 June 2018
New Zealand v France, Auckland 09:35
Australia v Ireland, Brisbane 12:05
South Africa v England, Johannesburg 17:05
Saturday, 16 June 2018
New Zealand v France, Wellington 09:35
Australia v Ireland, Melbourne 12:05
South Africa v England, Bloemfontein 17:05
Saturday, 23 June 2018
New Zealand v France, Dunedin 09:35
Australia v Ireland, Sydney 12:05
South Africa v England, Cape Town 17:05
Saturday, 18 August 2018
South Africa v Argentina, Durban 00:00
Saturday, 25 August 2018
Argentina v South Africa, TBA 00:00
Saturday, 08 September 2018
Australia v South Africa, Brisbane 00:00
Vote

Springbok coach Allister Coetzee remains defiant, saying he won't resign despite a shambolic two years at the helm. Your thoughts?

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.