Cape Town - The Springboks’ 2015 Rugby World Cup campaign, titled #HomeGroundAdvantage, has gone viral around the world with the launch video clocking over 50 000 digital views in only three days.
VIDEO: Boks' #HomeGroundAdvantage video
The #HomeGroundAdvantage video was released via the South African Rugby Union’s social media platforms on Facebook, Twitter and YouTube on Thursday afternoon and achieved 20 000 views the same day.
SARU’s Twitter handle, @BokRugby, was responsible for the most views with over 30 000 people watching the video in the first three days. The Springboks’ Facebook page and YouTube channel reached more than 40 000 views during the same period.
Jurie Roux, CEO of SARU, commented: “We decided to launch our Rugby World Cup campaign via our digital channels because we appreciate the power of social media and how important it is to remain relevant to our ever growing audience, who are continuously engaging with us via social media.
“We are encouraged at how South Africans have already responded to the #HomeGroundAdvantage campaign video in just a matter of days. Rugby plays a significant role in uniting our nation and we are proud of what the game does to build and foster patriotism.
“We believe that the passion of our fans give the Springboks a competitive edge, while our tenacious spirit, desire and will to win give the Springboks home ground advantage, no matter where in the world they may be playing.”
The video has attained an overwhelming response via social media. By Monday morning, the video amassed over 75 000 views and had even been retweeted by former England World Cup winning coach, Clive Woodward.
“The campaign will take an interesting twist at midnight on June 5 and Springbok fans are encouraged to go to www.homegroundadvantage.co.za and keep following our social media platforms for the breaking news at midnight,” Roux continued.