Cape Town - The South African Rugby Union’s Springbok Experience Rugby
Museum has been named in the top 1% of world attractions, by TripAdvisor, the
world’s largest travel site.
The Experience, which celebrates its second birthday on Heritage Day, has
been awarded TripAdvisor’s highest accolade, a Travelers’ Choice Award, in
their latest citations.
TripAdvisor lists 4.9 million global accommodations, restaurants and
attractions on its website which attracts 380 million unique users each month.
The granting of a Travelers’ Choice award is determined by TripAdvisor’s own
algorithm which takes into account several factors including the reviews and
opinions of travellers.
The Springbok Experience - which was shortlisted for the International
Museum of the Year Award in the UK’s Museum + Heritage Awards in 2014 - has
attracted close to 80 000 visitors to rave reviews since it opened its doors at
the V&A Waterfront in Cape Town in September 2013.
“This is a very gratifying award and is reward for all the hard work that
went into the establishment of The Springbok Experience as well as for the on-going
dedication of the staff,” said Jurie Roux, CEO of SARU.
“We have had fantastic feedback from visitors whose overwhelming response
has been that it is so much more than they were expecting: it’s not just boots
and blazers, it really is an experience.”
Roux said that the instruction to the development team had been twofold: to
create a museum that that told the story of South African rugby in all its
diverse racial traditions and one that offered a “wow” experience.
“There are 91 media channels playing across touch screens, monitors and
projectors, which requires 14km of cabling to help tell the story,” said Roux.
“That story carries on across half a kilometre of printed graphic panels as
well as through some beautifully preserved objects.
“We have a short movie about rugby in South Africa today as well as the
game-playing ‘Springbok Trials’ zone, which has a series of specially created
interactive games that test rugby skills such as passing, kicking, fitness and
Roux said that the handprints of former national captains from all South
Africa’s pre-democracy racial traditions - as well as those of modern-era
captains - would be unveiled later this month as the Experience’s latest
“At our launch ceremony we invited the surviving 50 or so captains spanning
the years and the different federations from 1960 to the present time to join
us,” said Roux.
“We took casts of their handprints which have now been cast into bronze and
will be the latest addition to the collection and be another way of uniting
once divided traditions.”