South Africa 2023

SA’s bid boob: Our R1.2bn ‘inferiority’?

2017-11-16 12:30
SA 2023 (Gallo Images)

Cape Town – As with so many things in life, they say money talks in the determination of major sporting events … did South Africa’s quest for RWC 2023 fail primarily because of an anticipated revenue inferiority of R1.2-billion?

READ: SA left stunned as France awarded 2023 RWC

It has been reported in the British media, since Wednesday’s shock revelation in London that France had pipped SA at the post to the tournament despite the latter country’s “preferred candidate” status technically, that the French would have substantially eclipsed South Africa for projected profitability.

According to the Daily Telegraph ( France, who hosted a prior World Cup as recently as 2007 -- which seems to tell a tale in itself -- would have expected “record high revenue that would have been almost R1.2bn more than South Africa would have been able to produce”.

Without putting a total figure on it, the newspaper also said France anticipated raising “R2.2bn more than RWC 2015 (in England)”.

But here’s the clue to that sum: speaking toward the finish of the 2015 tournament, World Rugby’s Australian-born chief executive Brett Gosper – he has been in the role since 2012 – had been quoted as saying “there would be some R2.8bn accruing from the event to reinvest in the sport worldwide”.

Gosper also confirmed then that RWC 2015 had been “the most commercially successful World Cup to date” with value up by as much as 50 percent on 2011 (in New Zealand).

It seems increasingly that France’s superior, projected figures on the calculator to plucky South Africa’s, for RWC 2023, ultimately ruled the roost in the hosting pick …

Read more on:    sa rugby  |  2023 rugby world cup  |  rugby


Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk
Breaking News


Which of the 4 South African team will finish with the fewest Super Rugby SA Conference points?

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.