Sharks mascot wins award

2011-11-30 11:47

Durban - The iconic Sharks mascot, Sharkie, has received an award in Milan at the recently held 19th Milano International FICTS Festival 2011 in honour of Sport, Movies & TV.

Sharkie was introduced into the animated world of cinema this year, when he underwent a transformation and became a three dimensional character on the big screen. A 30-second advert brought him to "life" depicting Sharkie as a 21st century superhero.

The annual international festival, showcasing sports television and cinema, is organised by FICTS (Federation Internationale Cinema Television Sportifs), an organisation recognised by the International Olympic Committee, whose main aim is to develop and promote “Culture through Sport”.

At the Awards Ceremony, under the category of Sport Adverts, Sharkie received the “Mention D’Honneur” award.

Marketing Manager of The Sharks, Mike Ablett was delighted to hear the news, “It is fantastic that a product of our brand has received international recognition in a highly competitive market."

To learn more about the awards, visit



  • Sbuda - 2011-11-30 12:04

    Guess that means Kings Park won't be upgrading him. That mascot deserves a facelift honestly

      goyougoodthing - 2011-11-30 14:22

      He is fat like John SMit

      Adrian - 2011-11-30 16:04

      Bring back the legend of Manie Blom

  • Lida - 2011-11-30 12:18

    It is the best

  • Hennie - 2011-11-30 12:20

    Hey, Sharks should be really proud, for at least they won something for the year!

      Alan - 2011-11-30 13:05

      Yeah, not like the Stormers!

  • Patrick - 2011-11-30 12:28

    Such a crap rebranding! Seriously, so crap!

  • Peter - 2011-11-30 12:44

    You have got to be joking!!!! The new sharkie is shocking!!!! He looks great face-to-face, but 90% of the fans view him from above. He waddles along like a 500kg man and has zero personality. Bring back old Sharkie.

  • guyt1 - 2011-11-30 14:05

    My tattoo is wrong now ... who can I sue ?

  • Francois - 2011-11-30 14:31

    Looks like a Disney caracter to me; imagine putting on your national blazier for rugby with a two legged sharkrunning with a rugby ball; co0me KZN you can do better!!!!

  • Danny - 2011-11-30 14:43

    Go Sharkie.......!!!

  • kingswing69 - 2011-12-01 06:40


      Danie - 2011-12-01 16:27

      Go Bulle.....!!!!!!

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