NZ sex ban campaign pulled

2011-08-18 08:12

Wellington - A major All Blacks sponsor on Thursday cancelled a campaign urging New Zealand sports fans give up sex to support their team during the Rugby World Cup, after a public backlash.

Telecom Corp had planned to launch campaign next week, featuring slogans such as "abstain for the game", describing it as a light-hearted attempt to galvanise support for the All Blacks during the tournament, which begins next month.

But the idea of putting sex in the sin-bin met widespread opposition in the World Cup host nation, with Prime Minister John Key saying it was "living proof that not every advertising dollar is worth the money it's spent on".

Former All Black skipper Brian Lochore described the campaign as "crass", while a New Zealand Herald online poll asking fans if they would forego sex generated 17 000 hits, with 92 percent responding: "No, are you kidding?".

The idea of a sex ban in predominantly rural New Zealand also reportedly generated mirth among fans the All Black's rivals South Africa, with Springboks fans posting on the Internet that they were "just happy for the sheep".

Telecom's retail chief executive Alan Gourdie admitted on Thursday that the company had misread the public mood and announced it had been cancelled, apologising for any offence caused.

"We designed the ‘Abstain’ campaign with the best of intentions and attempted to strike a humorous tone in order to rally even more support behind the All Blacks, but we got it wrong," he said in a statement.

"We misjudged public feeling, which in reaction to yesterday’s partial revelations in the news media was overwhelmingly negative.

"No excuses. We caused offence to some people, and for that we apologise."



  • Tools1 - 2011-08-18 08:17

    BHa Bha Bha, Bha Bha Baram......all sheep together now Bha Bha Bha.....

  • Tools1 - 2011-08-18 08:21

    Imagine they did go forward with this no sex campagne and we nock them out in semis they will all be pomping with brocken hearts.

  • BlackSheep - 2011-08-18 08:22

    I needed a break!

  • Cliff - 2011-08-18 08:54


  • CapeTownJunk - 2011-08-18 09:00

    So they reckon they "misjudged public feeling"? Understatement of the century. And they caused offence to some people? Darn right. The fact that someone was paid to think of this ridiculous concept, and someone else was paid even more to approve it, is by far the most offensive part of this whole charade.

  • Shadow - 2011-08-18 09:12

    And so the NZ sheep are back to their stressfull everyday lives........

      Loodpil - 2011-08-18 09:36

      Ha ha. Yep, New Zealand, land of the long white cloud and freaked out sheep.

      Shadow - 2011-08-18 09:51

      @Loodpil, Ironically a long white cloud does kinda resemble a woolie......

  • Dead Skunk - 2011-08-18 09:49

    That's why NZ horses run so fast...'cos they've seen what they do to the sheep....

  • Factual Fred - 2011-08-18 09:51

    Collective sigh of relief from 90m sheep.

  • Jason - 2011-08-18 09:58

    aAH what a toser,and boring

  • StaalBurgher - 2011-08-18 10:46

    Stupidist campaign ever. I can see how they got to it though. Every WC there are these emails or youtube videos with guys watching rugby and a girl with a dildo/vibrator. These advert people obviously misconstrued the basic premise with the idea that men "give up" their masculinity by "giving up sex" consciously. The actual premise was that sex is replaced temporarily AND subconsciously with something of even greater masculinity, i.e. watching rugby. Neither was it done as a badge of pride (which would indicate a conscious decision - which is what would really drive the "you are a pansy" rebuttal by England fans as feared by Grant, heh) but as an unavoidable side affect of being temporarily distracted. A liberal must have been in charge of the campaign; since the beginning of the 20th century they have always misunderstood the root causes of a problem. A blame feminism.

      StaalBurgher - 2011-08-18 10:47

      *I blame...

  • whereu - 2011-08-18 11:25

    Question: How do you sex a Kiwi? Answer: You can't. They don't have any.

  • FJ2 - 2011-08-18 12:14

    Just imagine the disappointment amongst all those NZ blokes.

  • AjAxxxx - 2011-08-18 16:48

    Chief Kok has been following the no sex campaign his whole life.

  • Rod - 2011-08-18 17:50

    Humorless and in bad taste. What were they thinking ?

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