Isuzu adds traction to Bulls

2014-11-20 15:30
Isuzu (Twitter)
Pretoria - South Africa's bakkie specialists, Isuzu, on Thursday announced that they have partnered with the Vodacom Blue Bulls Rugby team as the official vehicle partner for the next three years. The sponsorship applies to both the Absa Currie Cup and the Vodacom Super Rugby tournaments.

To celebrate the partnership of two of the most recognised brands in the country, Bulls players and members of the media were invited to experience the Isuzu KB’s off-road abilities at the home-base of the Isuzu Off-Road Academy, the Gerotek Vehicle Testing Facility outside Pretoria.

Speaking at the sponsorship announcement event, Isuzu Brand Manager Mlungisi Nonkonyana said, “Isuzu has been manufacturing the legendary KB bakkie at our plant in Port Elizabeth for the last 34 years. With over half a million vehicles sold in that time, our success has come as a result of the passion with which we approach building the KB and the relentless drive to make our vehicles the toughest and most durable on South African roads. We recognize this same “can do” attitude in the Vodacom Bulls with their unmatched three Super Rugby titles.”

Blue Bulls Company (BBCo) chief executive Barend van Graan said the Isuzu sponsorship will give the union some traction as they go in search of silverware in the 2015 season.

"The soon to be launched 2015 Super Rugby season Bulls jersey will feature the iconic Isuzu logo. This is a natural partnership for our two brands as rugby and bakkies have been an integral part of the South African way of life for generations. The Isuzu KB is known for its toughness and durability and we are delighted to have Isuzu as the official vehicle partner to the Bulls," said Van Graan.

The sponsorship includes a financial injection which will assist the union to remain at the cutting-edge of the sport in South Africa as well as Isuzu KB bakkies to be used in the union’s day-to-day running of its rugby programmes.

Bulls squad members for the 2015 Super Rugby season had the opportunity to take the KB through its paces at the event. Ably guided by Isuzu Off-Road Academy instructors, the players demonstrated they were as comfortable behind the wheel of an Isuzu KB as they are with the ball in hand at Loftus on a Saturday afternoon.

“We look forward to being part of the Bulls family and their passionate fans. I have no doubt that this partnership will be beneficial to both brands and should offer some exciting opportunities for Bulls fans to experience the Isuzu brand,” said Nonkonyana.

The sponsorship will come to life during the 2015 Super Rugby season and will not only reward Bulls supporters, but also Isuzu owners.

The sponsorship will open up opportunities for exciting activities with Bulls fans as well as Isuzu customers over the next three years.

More exciting activations will be rolled out during the season which include visits to the GM factory in Port Elizabeth.

Join the conversation at #MyBullsMyIsuzu

For more information about Isuzu visit:

Read more on:    blue bulls  |  pretoria  |  rugby


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs

Which of the 4 South African team will finish with the fewest Super Rugby SA Conference points?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.