Pretoria - South Africa's bakkie specialists, Isuzu, on Thursday announced that
they have partnered with the Vodacom Blue Bulls Rugby team as the official
vehicle partner for the next three years. The sponsorship applies to both the
Absa Currie Cup and the Vodacom Super Rugby tournaments.
To celebrate the partnership of two of the most recognised brands
in the country, Bulls players and members of the media were invited to
experience the Isuzu KB’s off-road abilities at the home-base of the Isuzu
Off-Road Academy, the Gerotek Vehicle Testing Facility outside Pretoria.
Speaking at the sponsorship announcement event, Isuzu Brand
Manager Mlungisi Nonkonyana said, “Isuzu has been manufacturing the legendary
KB bakkie at our plant in Port Elizabeth for the last 34 years. With over half
a million vehicles sold in that time, our success has come as a result of the
passion with which we approach building the KB and the relentless drive to make
our vehicles the toughest and most durable on South African roads. We recognize
this same “can do” attitude in the Vodacom Bulls with their unmatched three Super Rugby titles.”
Blue Bulls Company (BBCo) chief executive Barend van Graan said
the Isuzu sponsorship will give the union some traction as they go in search of
silverware in the 2015 season.
"The soon to be launched 2015 Super Rugby season Bulls
jersey will feature the iconic Isuzu logo. This is a natural partnership for
our two brands as rugby and bakkies have been an integral part of the South
African way of life for generations. The Isuzu KB is known for its toughness
and durability and we are delighted to have Isuzu as the official vehicle
partner to the Bulls," said Van Graan.
The sponsorship includes a financial injection which will assist the
union to remain at the cutting-edge of the sport in South Africa as well as
Isuzu KB bakkies to be used in the union’s day-to-day running of its rugby
Bulls squad members for the 2015 Super Rugby season
had the opportunity to take the KB through its paces at the event. Ably guided
by Isuzu Off-Road Academy instructors, the players demonstrated they were as
comfortable behind the wheel of an Isuzu KB as they are with the ball in hand
at Loftus on a Saturday afternoon.
“We look forward to being part of the Bulls family and their
passionate fans. I have no doubt that this partnership will be beneficial to
both brands and should offer some exciting opportunities for Bulls fans to
experience the Isuzu brand,” said Nonkonyana.
The sponsorship will come to life during the 2015 Super Rugby season and will not only reward Bulls supporters, but also
The sponsorship will open up opportunities for exciting activities
with Bulls fans as well as Isuzu customers over the next three years.
More exciting activations will be rolled out during the season
which include visits to the GM factory in Port Elizabeth.
Join the conversation at #MyBullsMyIsuzu
For more information about Isuzu visit: www.isuzu.co.za