Bulls, Sharks in Awards battle

2012-01-31 14:49

Cape Town - The Bulls and the Sharks are set to face off twice in two days in Johannesburg in February. The day before John Plumtree’s side visit Loftus Versfeld for their February 24 Super Rugby match-up, the two clubs will be rivals for one of the most prestigious prizes in the South African sport industry.

Both have been shortlisted in the coveted Sport Brand of the Year category at the Virgin Active Sport Industry Awards, to be staged at Emperors Palace on February 23. The category, which is sponsored by Repucom, is one of the most sought-after and fiercely contested of the Virgin Active Sport Industry Awards. The Bulls and the Sharks have been shortlisted for the prize alongside other leading brands from the world of sport, including SuperSport, Canterbury and Nike.

The Sport Brand of the Year category will not be the only one of interest to the two franchises. The campaigns shortlisted for Best Integrated Sport Marketing Campaign, sponsored by ProSport International, include ‘The Sharks Ultimate Rugby’, a campaign which helped the team drive an uplift in season ticket sales, a growth in Super Rugby ticket sales and a major increase in kids apparel sales versus 2010.

Meanwhile, the Blue Bulls have reached the final three teams in the mix for The Virgin Atlantic Best Business Performance by a Sport Team Award, alongside the Warriors and the Stormers. In 2011 the franchise’s commercial income grew significantly, with sponsorship, in-stadium advertising, merchandising and gate receipts all up on the previous year.

Nick Keller, the chairperson of the Sport Industry Group, said: “The Bulls and the Sharks are two of South Africa’s best-loved teams, but being shortlisted for a Virgin Atlantic Sport Industry Award is not just about popularity. Both have had to demonstrate genuine off-field progress and success to reach this stage, being shortlisted from a record number of entrants, and both will be hoping for big things on February 23. The fact that the two teams will be meeting on the pitch the next day just adds to the excitement.”

The likes of Paralympic gold medallist Oscar Pistorius, supermodel Kerry McGregor, golfer Thomas Aiken, surfer Roxy Louw, and former Bafana Bafana stars Lucas Radebe and Mark Fish are just a handful of the big names set to attend the Awards ceremony, with many more amazing personalities set to be announced. They will see the winners of each of the Virgin Active Sport Industry Awards categories - covering disciplines including marketing, PR, sponsorship, media, advertising, design and more - unveiled at the black-tie event, giving the winning agencies, brands, corporates, sports clubs and governing bodies well-deserved recognition and reward for their part in growing the ever-evolving South African sport industry.

The Virgin Active Sport Industry Awards ceremony has swiftly become established as the number one opportunity for the biggest players in the sport market to come together, network and celebrate their achievements amongst peers. This year, more than 130 entries to the Awards went through a rigorous two-stage judging process scrutinised at all times by the Official Independent Adjudicators, Deloitte, with some of the biggest and most respected names in sport involved as judges.


  • Blou-Daan - 2012-01-31 14:59

    Gee dit tog net vir die Bulle, almal weet mos hulle is die beste, nie waar nie :-)

      Chris - 2012-01-31 15:35

      Heyneke Meyer didn't seem to think so

      nadine.devilliers - 2012-01-31 15:57

      @Chris!!! Brilliant!!! Plus if they were the best, then why didnt they win last year? Or get to the Final? and why are all their players leaving for Japan of all places? It is because of all the queers that support the bulls! They were being harassed... Pasop vir die Haai

      Leslie - 2012-01-31 16:08

      jy praat van n final hulle het nie eers die semi's gemaak nie

      Bulldozer - 2012-01-31 16:20

      Nadine, wat is so briljant omtrent Chris se comment? Heyneke het n beter job offer gekry en dit gevat. Ons Bulle noem dit common sense. Maar ek is die kwaad vir jou nie. Jy is te oulik om kwaad voor te wees.

      Dawie - 2012-02-01 05:23

      One is as good as your last game or last season or last two seasons for that matter !!! Die Bulls het slegter as die Sharks gevaar en behoort nie eers deel te neem nie - Go Sharks op 23 & 24 Februarie 2012 - julle verdien dit !!!!!!!!!!!! Lyk vir my na iets wat georganiseer word om die twee laaste seisoene se swak vertonings beter te laat lyk - "ONS HET NIE GEWEN NIE MAAR ONS HET BAIE GELD GEMAAK !!!!!!!!!!!!" Hahahahahaha pateties !!!!!!!

      Bulldozer - 2012-02-01 05:28

      Dawie, hoe voel dit om n spannetjie te support wat nog nooit n Super rugby cup gewen het nie? Dit suck seker big time, of hoe?

      Dawie - 2012-02-01 05:33

      Dozer - Jy is soos die taxi's in JHB maak nie saak hoe jy voor kom nie solank jy net eerste by die robot kom. Spring van een baan na die ander !!!! Nee wat dis heel okay om die Stormers te support. Dit gee my twee naweke n jaar n vlug Kaap toe om te sien hoe neuk hulle die Bulls op (S15 & CC) en bowenal gee dit my groot plesier om talent te sien !!!

      Bulldozer - 2012-02-01 06:41

      Hier gaan ons alweer. Hulle donner alweig die Bulle op. Net jammer dis wanneer dit die minste saak maak.

      Dawie - 2012-02-01 07:15

      TLB - ( Kan jou nie Bulldozer noem nie want jy is n "under performer") - Nee wat die Griekwas doen dit sommer in CC reeks. Julle kan verdomp bly wees die Greikwas is nie in die S15 nie anders was julle dubbel opgedonner !!!!!!!!

      Dawie - 2012-02-01 09:15

      TLB - My ma hou haar nie op met stront nie - in elk geval sy is 74 - Sies man kan jy nie eers jou eie ouderdom try nie of soek jou maar hoofsaaklik ou tannies weens jou gebrek aan vermoe om te perform !!! Jy het ook sopas gewys jy is n "under performer" veral in die intelegensie afdeling !!!! Hahahahahaha idioot !!!! Hahahahahaha !!!!!

      Bulldozer - 2012-02-01 09:37

      Dankie Dawie.

  • Ray - 2012-01-31 15:54

    What a luck....2 wins in such a short space of time for the Sharks :)

      Bulldozer - 2012-01-31 16:19

      Still no Super trophies. That must suck.

  • Chris - 2012-01-31 16:22

    Haai...daar is wragtig darem IETS wat die Bulle DALK die jaar kan wen!

  • Anneleen - 2012-01-31 23:19

    well done to the nominees...bring it home, sharks!

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