Cape Town - adidas and
New Zealand Rugby on Wednesday unveiled the All Blacks Rugby World Cup
jersey, combining the latest in sporting apparel technology with a
homage to the most iconic of All Blacks teams, The Originals.
According to the All Blacks website, the
jersey, unveiled at a function in Auckland, is the most technically
advanced All Blacks jersey to date, but has undergone a subtle design
change that pays respect to the legendary Originals team, which toured
the United Kingdom, France and the USA in 1905/06, losing just one
match on their famous 35-match tour.
A patterned design across
the shoulders and chest of the new jersey was inspired by the famous
leather yoke which adorned The Originals jersey. The design was
developed with input from All Blacks management and senior players.
Cartwright, Senior Director - adidas Rugby, says: “We wanted to pay
respect in some small way to The Originals in the design of the new
jersey and acknowledge the century-long success of the team, and we
think we have done that with the subtle design around the chest.
players were enthusiastic about the design when we discussed it with
them. At the end of the day, they’re wearing a jersey that represents
not only them as players but their country, so they need to be happy
with what they wear.
“The Originals were really the first All
Blacks team to capture the rugby world’s imagination, especially in the
United Kingdom, so we think it’s fitting that the team is heading back
to the UK this year with that on their chest.”
As with previous
Rugby World Cup jerseys, the RWC trophy is embossed on the right sleeve
of the jersey acknowledging the All Blacks’ Rugby World Cup successes
in 1987 and 2011. Dedicated fans will no doubt also notice the
movement of the logos, with the inclusion of the Rugby World Cup 2015
logo on the right, which sees the adidas badge move to the centre of the
jersey. The All Blacks silver fern logo remains on the left hand side
of the jersey. The adidas and All Blacks logos, as well as the jersey
numbers on the back, are a gun metal silver colour.
All Blacks Captain Richie McCaw, who was consulted over the design,
says: “To wear a jersey with a design that represents the nation’s proud
rugby heritage and reflects the team’s success since that iconic team
of 1905/06 is hugely significant to us. We’re ready to wear the Rugby
World Cup jersey with pride.”
New Zealand Rugby Chief Executive
Steve Tew says: “The mana behind the jersey combines everything the
country and our sport stands for. It’s an honour to provide our players
with the opportunity to wear a jersey which pays respects to our rugby
The fabric and technological advances in the Rugby
World Cup jersey were first unveiled in the “blackest” All Blacks jersey
launched in England in November 2014.
Using ground breaking
techniques usually reserved for the aerospace industry, a body mapping
process called ‘Dynamic Stretch Analysis’ allowed adidas to measure
bodies as they moved and how much strain was being applied to the skin.
Based on this research, adidas has developed two jerseys, tailored
specifically to the needs of All Blacks forwards and backs – jerseys
that replicate the movements of players’ skin.
fabric-weaving technology, which has a unique two-way stretch, Woven
Carbon was developed by the team at adidas to ensure the use of a
superior fabric that doesn’t compromise on strength, flexibility, weight
or comfort, and can withstand the rigour of the game.
Along with an extensive range of All Blacks merchandise, adidas is
offering three versions of the Rugby World Cup jersey: the cotton-based
supporters’ version priced at $120 (R1 000), the traditional replica
version selling for $150 (R1 250) and the performance version for $200
(R1 650). The full legacy range will be stocked at adidas stores and major
sporting goods retailers, rugby retailers worldwide and online at www.adidas.com and the Official All Blacks Online Megastore.