Cape Town - Nike has received a backlash from some consumers for using former NFL quarterback Colin Kaepernick as the face of its “Just Do It” campaign.
Kaepernick, who began a kneeling protest during pre-game playings of the national anthem that eventually aroused the ire of US President Donald Trump, has been unable to secure a contract with an NFL club since becoming a free agent in March 2017.
Kaepernick's protest was an attempt to draw attention to racial inequality in America.
Nike signed a new sponsorship deal with Kaepernick, who has filed a grievance against the NFL and its owners accusing them of colluding not to hire him, with the slogan for its Just Do It campaign: Believe in something, even if it means sacrificing everything.
While many welcomed the deal, others have threatened to boycott the brand, even burning their Nike products in protest:
Kaepernick, and Nike's campaign, also received support, with tennis star Serena Williams among those.
He was also one of the luminaries who turned out for the 23-time Grand Slam champion during her US Open showdown with elder sister Venus last Friday.