Tour de France

Interest rising ahead of Tour de France

2017-06-30 21:25
Tour de France logo (File)

Paris - Once viewed as a means of transport for the masses, cycling is attracting more sports fans in China, a new survey said on Friday on the eve of the Tour de France.

Fans of cycling are increasing in numbers around the world, but no more so than in Asia, where sharp growth has been seen in Hong Kong, China and Japan, according to figures released by Nielsen Sports.

"We're seeing a significant spike in interest in cycling across the region with numerous events being staged, especially in China," said Claude Ringuet, head of Nielsen Sports for Southeast Asia and Greater China.

Since 2013, interest has grown from 39% of respondents to 48% today in Hong Kong, 14% to 21% in Japan and 19% to 25% in China.

The survey of 1 000 people aged 16-69 is conducted twice yearly in each of the 37 markets, Nielsen said in a statement.

The Tour de France, the world's pre-eminent cycling stage race, starts Saturday from Dusseldorf, Germany and ends in Paris on July 23.

Ringuet, who has raced the tour and whose father was a professional cyclist, said increased exposure to the sport and investment by top cycling brands had played a part in the sport's rising popularity.

Interest in cycling is also growing in countries where the sport has a traditional following, with interest in France growing from 34% to 40% over the same period.

Read more on:    tdf 2017  |  cycling
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Standings

Vote

What do you enjoy most about the Tour de France?

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

English Premiership flutter

Take Sport24's "expert" tips at your peril...

Featured

The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.