Cape Town - The International Olympic Committee (IOC) has awarded the
Olympic Games free-to-air and pay-TV broadcasting rights for South Africa to
the SABC and SuperSport for the next two Summer Olympic Games and the Winter
The SABC to free-to-air viewers, and SuperSport to
MultiChoice's DStv subscribers, will broadcast the Winter Games PyeongChang
2018, the Olympic Games Tokyo 2020, the Winter Games Beijing 2022 and
the Olympic Games in 2024.
SuperSport was given the pay-TV rights in South Africa
and Sub-Saharan Africa, with the SABC given the free-to-air broadcasting rights
in South Africa. Econet Media gets the free-to-air rights in Sub-Saharan
Africa, as well as pay-TV broadcasting rights as well for its Kwesé Sports
channels, where it will compete with SuperSport for viewers.
According to the agreement the SABC will have to
broadcast at least 200 hours of live or same day coverage of each edition of
the Olympic Games and daily highlights of the Winter Games.
SuperSport will have to work with the IOC to support
the development of the Olympic Channel, including the production of localised
content and linear distribution across Africa.
"As long-time partners of the OIC, SuperSport is
delighted to have secured these excellent Olympic rights,"
says Gideon Khobane, SuperSport CEO.
"The Games produce consistently good ratings, no
doubt because of the non-stop drama and action that make for compelling
viewing. We look forward to putting together a multi-platform, multi-channel
offering that will reflect the Olympics in their full glory".
Sully Motsweni, the SABC's head of SABC Sport says
"there are many live events that SABC Sport brings to millions of South
Africans every day, but none comes close to the triumph of Olympic spirit and
the ultimate objective of winning gold as our athletes represent South Africa
on a global stage".
Habu Gumel, OIC member for broadcasting rights in
Africa says "we are pleased to be able to continue our longstanding
partnerships with DStv, SuperSport and the SABC".