Johannesburg - As of February 2018, outside
of football, there is no other sport property broadcast in South Africa -
event, league, series or organisation - that attracts more viewers than EFC.
statistics received show that EFC out ranks even the most traditional popular
South African sports like rugby and cricket, and when comparing EFC to the
biggest international and local sporting properties, it sees them pale in
It is well publicised that MMA is the
fastest growing sport globally, but nowhere is that more evident than in South
Africa with EFC clocking record TV audience figures in 2017, the highest by far
in the organisation’s 8-year history.
The 21 million plus viewers is just
the TV audience in South Africa alone. EFC is also broadcast across Africa, with many millions more fans watching the best MMA action across
the continent, plus EFC is broadcast on numerous TV networks globally, spanning
over 120 countries, making EFC one of the most widely distributed African sport
and entertainment properties around.
Comparing unique audience data of EFC
to other traditionally popular sports broadcast on TV in South Africa in 2017,
· Pulls an audience over 17 times
larger than all Super Rugby games
· Draws a larger TV audience than all Proteas Tests, domestic SA cricket, One Day Cup and RAM Slam
T20 Challenge combined
· Gets over 4 times as many viewers as
all Currie Cup games combined
· Attracted over 22 times more viewers than
Plus, EFC had by far the most TV
viewers, even though all of the above sports had significantly more airtime on
“With exceptional TV partners in
Africa taking EFC into new
markets across the continent, there really is no limit to the growth that EFC
can still achieve,” stated EFC President Cairo Howarth.
“2017 was the best year
in EFC's history and we look forward to an even bigger and better 2018!”
Much innovation has taken place
in the EFC broadcast spectrum: last year EFC signed a landmark broadcast deal
with SABC Sport, added to its programming with the hit reality TV series, The
Fighter, signed on additional prestigious brands as partners, as well as held
live events in three new venues around South Africa, including an inaugural
event in Pretoria.
With a star-stacked roster
featuring some of the world’s best MMA athletes, and exciting new additions to
the EFC offering, fans and stakeholders are looking forward to an even bigger
and more successful year ahead.
The next live event, EFC 67, takes place on Saturday March 10 at Carnival City, Johannesburg.