General News

Olympic brand restrictions sow confusion

2012-07-20 19:50
London Olympics (File)
London - Not just a sporting event, the Olympics present a fashion dilemma. That Pepsi T-shirt and Nike sneakers may seem perfect for a trip to Olympic Park - but will they fall foul of the brand police?

Olympic organisers are struggling to clarify the restrictions on branding, after the head of the London games suggested that a shirt bearing the logo of Pepsi would probably be banned from Olympic venues.

Olympic chief Sebastian Coe told BBC radio on Friday that "you probably wouldn't be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors and they have put millions of pounds into this project".

The London organising committee insists that's not true.

It says "any individual coming into our venues can wear any item of clothing, branded or otherwise".

Read more on:    olympics 2012

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk
Breaking News

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Featured

The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.