London - It would be logical to assume that footage of an American gold medallist gymnast could go viral, right?
Not if mom's reactions are somehow more exciting.
NBC's video of Lynn Raisman watching daughter Aly Raisman perform on the uneven bars on Sunday, with her nervous murmurs and face and body contortions, was the single most replayed moment on TiVo digital video recorders that night.
It has even inspired a YouTube spoof.
The network doesn't have "parent cams" trained on the stands during every Olympic event.
Moms and dads are featured only when they are relevant to the story lines, veteran NBC producer Molly Solomon said on Thursday.
But they've already been indelible parts of the network's coverage in the first few days of the London Games.
"Can you imagine the emotions of watching your kid compete?" Solomon says. "To me it's part of the fabric of the story."
2012 Olympics
Olympics Schedule
Not if mom's reactions are somehow more exciting.
NBC's video of Lynn Raisman watching daughter Aly Raisman perform on the uneven bars on Sunday, with her nervous murmurs and face and body contortions, was the single most replayed moment on TiVo digital video recorders that night.
It has even inspired a YouTube spoof.
The network doesn't have "parent cams" trained on the stands during every Olympic event.
Moms and dads are featured only when they are relevant to the story lines, veteran NBC producer Molly Solomon said on Thursday.
But they've already been indelible parts of the network's coverage in the first few days of the London Games.
"Can you imagine the emotions of watching your kid compete?" Solomon says. "To me it's part of the fabric of the story."
2012 Olympics
Olympics Schedule