Atlanta - Los Angeles Rams quarterback Jared Goff blamed his team's offence on Sunday after failing to unlock the New England Patriots in their low-scoring Super Bowl defeat.
Goff had entered the game as the orchestrator of one of the most potent offences in the league, a free-scoring machine which had averaged more than 30 points per game.
But on the biggest stage of all, the clarity and incisiveness which had been a hallmark of the Rams offensive play all year went AWOL.
Goff, 24, and playing in his first Super Bowl, said the defeat was even harder to stomach given the fact that the Rams restricted the Patriots to just one touchdown in a 13-3 defeat.
"It hurts me knowing how well our defense played," Goff said. "To play that well defensively and us not hold up our end of the bargain. It's our job to score points and we didn't do that tonight."
Goff, who threw a crucial late interception which effectively swung the game in the Patriots favor, said he had already started replaying the game in his head.
"It is the toughest loss I have ever had," Goff said. "It kills. It is terrible.
"There are some good things you can take from it, but right now there is nothing. I wish I'd played better. I wish I could have a million plays back. But there is nothing you can do about it. We left so much on the field and I'm mad at myself."
Goff sprang to the defense of Rams head coach Sean McVay, who had earlier put the blame squarely on his own shoulders, telling reporters he had been "out-coached" by Patriots opposite number Bill Belichick.
"I feel his pain, but for him to say something like that, well, we wouldn't be here without him," Goff said.
"We wouldn't have won 13 games in the regular season without him, we wouldn't have the culture we have without him.
"He has done many, many good things for this whole organisation. I hope he knows that and we're still behind him."