New York - New
England Patriots quarterback Tom Brady announced a multi-year
endorsement deal with British luxury car manufacturer Aston Martin on
Friday, the Super Bowl hero pitching their pricey new DB11 model.
The 104-year-old handmade car company, whose classic vehicles became
an iconic part of the James Bond movie series in the 1960s, prices the
car Brady will sponsor starting at $211 995.
"I'm no James Bond but ... Proud to announce my new partnership with
Aston Martin!" Brady wrote on his Instagram page to confirm the deal,
posting a photo of himself with the car.
Aston Martin said Brady will "curate" his own version of the
company's new Vanquish S - a 580 horsepower coupe with a base price of
more than $300 000. Only 12 of those Brady cars will be made and sold to
"As a long-time fan and driver, I am honored to join the Aston Martin
team at this special moment in the company's history," Brady said.
Aston Martin makes about 4 000 cars a year with fewer than 1 000 of them sold in the United States.
Brady, who will appear in a new advertising series called "The Love
of Beautiful" starting later this year, rallied the Patriots to a Super
Bowl triumph over Atlanta last February for his fifth NFL crown.
Brady, who turns 40 in August, is among the NFL's top pitchmen,
already endorsing $100 Under Armour sleepwear, $5 300 Tag Heuer watches
and $160 Ugg boots.