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Cape Town - Nothing about Saturday Floyd Mayweather-Conor McGregor fight was conventional, so why should the post-fight press conference be any different?
According to the CBS Sports website, after Ireland's McGregor lost via 10th-round TKO at the hands of one of the best boxers in history, he wasn't exactly sulking.
In fact, he looked confident as he showed up to the podium to field questions in a snazzy suit with a bottle of whiskey and a cup in hand.
McGregor lost a few cool points - just a few - when he mentioned that he was drinking "Notorious Irish Whiskey," and took some time out to advertise his own brand.
After going nearly 10 rounds with Floyd Mayweather, who are we to blame him?
With his victory Mayweather moved to 50-0 in a career which will see him go down as the greatest boxer of his era - and one of the best of all time.
Mayweather is expected to be around $200 million wealthier after the fight, taking his career earnings to around $1 billion.
McGregor, who was an unemployed former plumber four years ago before emerging as one of the biggest stars of the Ultimate Fighting Championship, is expected to earn around $100 million.
The start of the fight had been delayed as anticipation built to fever pitch and television providers struggled to cope with the surge in demand from pay-per-view customers.
Anticipation had built steadily at ringside as an array of stars from the sports and entertainment worlds took their seats, including Bruce Willis, LeBron James and Mike Tyson.
Conor McGregor hits the stage with a bottle of whiskey pic.twitter.com/B0Mq02a6Th
— Sports Illustrated (@SInow) August 27, 2017
Connor McGregor's entering the whiskey business. Here's a look at "Notorious Whiskey" ?? pic.twitter.com/5xsxPkg6FB
— Sports Illustrated (@SInow) August 27, 2017
