Los Angeles - LeBron James said on Tuesday he planned to scale back his social media
activity slightly earlier than usual as he prepares for the Cleveland
Cavaliers' post-season NBA campaign.
James set tongues wagging earlier this week when he unfollowed the
Cavs official Twitter feed, with speculation the move was fueled by
unhappiness in Cleveland or frustration with the management.
However, James insisted on Tuesday the move was motivated by a desire to
start paying less attention to social media as the post-season looms.
"A little bit sooner than normal," James said.
"But you know I understand that it's right around the corner and I
want to start mentally preparing myself for the distance. So mentally
I'm just being a little more sharper minded as of late, just gearing
The Cavaliers have the best record in the Eastern Conference but have
suffered blips in the past week with defeats at Utah and Miami.
"At the end of the day, we're 9-3 in our last 12, so, I mean, we're playing some good ball," he said.
"We just didn't play how we want to play in the Utah game and in Miami, but we're playing some good ball."
James and the Cavaliers lost last season's NBA Finals against the
Golden State Warriors, prolonging a decades-long wait for a major
championship in Cleveland.
No team from Cleveland has won a title in any of the major professional sports since 1964.