Cape Town - The Emperors Palace Classic
road race in Johannesburg this weekend has received a notable boost after being
included under the Bestmed umbrella of sponsored events in South African
two-day cycling festival, based at the Kempton Park casino, will provide
cyclists with a choice selection of events, including two mountain-bike
offerings on Saturday and two road races on Sunday.
For the first time, loyal SA
cycling sponsors Bestmed have become involved with the event, extending their
reach in the sport thanks to their relationship with race organisers ASG
opportunity to become involved in the Emperors Palace race came about while ASG
and Bestmed were evaluating the races we would sponsor for 2018,” said Wicus Kotze, Bestmed executive: managed
event is the perfect fit in our road-race calendar for the year and it assists
us to promote our brand to those cyclists who might not get to our other
At this stage Kotze said they
had entered into an agreement for one year, but were busy with the process of
reviewing their position for the future.
announcement will be made once this process is done.”
He added that Bestmed had been
involved as a cycling sponsor for six years, helping to add to the prestige of
many premier events on the national calendar.
do believe we have created some value for some of the prominent road races on
the calendar such as the Tour of Good Hope, the Jock Cycle Tour and the Jock
Classique, the latter being a one-day three-stage event.
we are delighted that cyclists can also say they participated in the Bestmed
As a medical aid scheme, Kotze
said their natural priority was to look after the healthcare of their members.
we will always be there for those who are sick and in need of professional
healthcare, we need our members to be healthy as well.
is the same in every insurance business –
you can not only insure reckless drivers, you also need to encourage motorists
to drive safely.”
He said through their
sponsorship in sport, and cycling in particular, they felt they were able to
create brand awareness among not only the younger generation, but also the fit
and healthy decision-makers in business.
a medical scheme we promote a healthy lifestyle and being involved in cycling
gives as the opportunity to reach not only the professional sportsman, but also
those who do this only on weekends.”
Kotze said they felt the
Emperors Classic was perfectly placed on the calendar to attract a strong
route is different to some races, which have more vertical climbing and
is a fast and flat route, which always makes for an exciting finish. Plus, it
comes soon after the Cape Town Cycle Tour when the interest in cycling is high,
while it is a seeding event for the Cape race.”
Billed as the Race of Dreams,
the feature race on Sunday, won last year by speed merchant and current Cape
Town Cycle Tour champion Nolan Hoffman, will be over 98km and will follow the
same route that has been in use since 2016.
There will also be a 48km road
race on Sunday, with mountain-bike offerings of 50km and 25km on Saturday.
Making sure there is something
for everyone, the festival also has a kiddies’
element, with the ever-popular Emperors Palace Kids Classic for ages 3-5 and
6-8 being held on the Sunday.