Cape Town - One of South
Africa's top mountain bike stage races,
the TransCape, has received a major boost with the news that Liberty will be
the title sponsor from 2018.
This is another
breakthrough for the seven-stage race, which recently received UCI status and
takes cyclists on a 614km challenge from Knysna to La Couronne Wine Farm in Franschhoek this February.
Liberty's chief marketing officer, Sydney
Mbhele, said they were delighted to be associated with the race.
"It takes preparation, endurance,
dedication and team work to remain competitive in this sport," he said.
"Our purpose of enabling financial freedom
is enshrined on the same principles.
"The journey to financial freedom is a
long-term one. We have been operating for 60 years and our partnerships with
our clients remain at the heart of what we do."
As a result of the
title sponsorship, the TransCape will become the third leg of the Liberty
Under the ASG
Events banner, the three-day Winelands and Waterberg Encounters have become
firm favourites on the South African racing calendar.
with its picturesque route across the Western Cape, will now be known as the
Liberty TransCape MTB Encounter.
ASG Events chief
Wynand de Villiers said they felt the TransCape was a perfect fit for the
Encounter series and that it added an exciting dimension.
"We have an amazing relationship with
Liberty on the Winelands and Waterberg Encounters and we have been chatting
about adding a third event for some time," said De Villiers.
"With the emergence of TransCape and the
way it has fast-tracked since 2015, we felt this was the way to go instead of
trying to create a brand-new event.
"Our relationship with Liberty is a big
factor as any event is greatly dependent on the way the organisers and sponsors
stressed that the partnership elevated the Encounter Series to what they had
set out to do a few years ago - to
create SA's signature multi-stage mountain
a challenge across some of the finest trails in the country, the TransCape has
a reputation for five-star off-the-bike hospitality.
De Villiers said
they would continue to make this a priority across all three Encounter races.
"The service levels, route, hospitality and
all-round experience at the TransCape align perfectly with the Waterberg and
Winelands events," he said.
"The most important aspect for us is that
riders know what to expect when they enter an Encounter.
"It's like knowing you can eat at any
restaurant of your favourite franchise group anywhere in South Africa. You know
you can trust the offering no matter where you are."
He believed the
fact that the TransCape took place over seven days added to the attraction.
"It's obviously a different challenge to the
shorter races, but we feel this adds a delightful new dynamic and variety to
The fourth Liberty TransCape MTB Encounter gets under
way on February 4 next year.