Cape Town - The Absa Cape Epic’s Grand Finale found a new home in
2017 ... and now it is going to stay there.
The acclaimed Val de Vie Estate proved to be a popular and
successful host for the final stage finish of this year’s race. Now the Estate
has joined the Untamed African MTB race’s sponsor family and will be the Grand
Finale venue for at least the next five years.
“As South Africa’s
top lifestyle estate, Val de Vie’s offering is a perfect association with the
Absa Cape Epic - a world leader in sports,” said Ryk
Neethling, Val de Vie’s Marketing Director.
“We look forward to
elevating our long-term partnership and establishing Val de Vie as the iconic
landmark Grand Finale finishing venue of the world’s leading mountain bike stage race - in the heart of
the scenic Cape Winelands.”
Cape Epic founder Kevin Vermaak added: “Val de Vie is
a fantastic Grand Finale venue: it is a beautiful estate, located in an awesome
setting in the middle of mountain bike territory.”
“The 2017 Grand Finale was a great success and we now believe
that Val de Vie can become an iconic venue in the way that the Champs-Élysées is associated with the finish of
the Tour de France.”
He explained that the relationship was being upgraded from venue
partner to sponsor: “This is an indication of the great relationship we
forged this year and we really hope to extend it beyond the five-year contract
we have now agreed.
The Cape Epic route changes every year but the Grand
Finale - and the last few kilometres - will take place on
Val de Vie. This will take riders through the Estate’s fynbos gardens in the
beautiful Paarl-Franschhoek Valley and on to the polo field finish.
Besides being the venue of the most prestigious stage finish in
world mountain biking, Val de Vie will provide the sparkling wine used
for finish line celebrations - as seen on the live television
broadcast each year. It will also display Absa Cape Epic memorabilia at the Val de Vie Club House.
The Estate logo will feature on finisher
medals ... and might there be a Val de Vie ‘Grand Finale Reserve’ in the pipeline?
To find out more about the Val de Vie Estate go to www.valdevie.co.za
The 2018 Absa Cape Epic mountain
bike stage race takes place from March 18-25.