Business of Sport

Jordaan to speak at Summit

2011-11-15 12:18
Danny Jordaan
Cape Town - Danny Jordaan, the CEO of the 2010 FIFA World Cup, will lead a host of top names from the world of football set to gather at the Beyond Sport Summit and Awards in Cape Town in December.

Jordaan will speak on the opening panel on Wednesday 7th December. The FIFA executive and his fellow speakers will consider, amongst other things, the impact of the FIFA World Cup on South African sport and society some 18 months after the global competition left South African shores – an issue that Jordaan, the man who brought the World Cup to Africa for the first time, is ideally placed to address.

Other expert speakers from the world of football over the course of the Summit will include former South Africa captain and national hero Lucas Radebe, and Wilfried Lemke, the Special Advisor on sport to the UN Secretary-General, who spent 18 years as General Manager of Bundesliga giants Werder Bremen.

Danny Jordaan said: “The FIFA World Cup had a huge impact on South African sport and South African business, but its potential effect on South African society was another important part of our long fight to bring it to this continent for the first time. At the Beyond Sport Summit I look forward to sharing my own experiences of that effect and hearing from others from the world of football and beyond.”

On Monday 5th December, ahead of the official launch of the four-day Beyond Sport Summit, a unique one-day event, Beyond Football, will work to maximise the position that the world's most popular sport has as a tool for social change. Beyond Sport and streetfootballworld have come together to stage Beyond Football, organised with the support of adidas and Impact International.

The focus throughout the week will be on global issues as well as the state of play in South Africa, with English clubs Liverpool and Manchester City both nominated for the Beyond Sport Team of the Year Award. The two English clubs will be taking on the NFL’s Philadelphia Eagles and the NBA’s Memphis Grizzlies for the prestigious prize.

Outside the world of football, confirmed speakers at the Beyond Sport Summit include former British Prime Minister Tony Blair, Olympic legend Michael Johnson, four-time Paralympic gold medallist Oscar Pistorius and a host of other star names from South African and international sport, politics and business.

Over 300 executives from some of the world's top companies, including Sony Corporation, Standard Chartered Bank, StubHub, Barclays and more have also confirmed their attendance.

Throughout the week, the Beyond Sport Summit will use a combination of networking opportunities, insightful panels, and action-led working sessions to bring together those who use sport as a vehicle to create social impact with influential figures from the worlds of business, government and federations, whose attitudes and decisions can have substantial impact in the field.

The Beyond Sport Summit will also see the winners of the Beyond Sport Awards announced. 35 projects have been shortlisted, covering 18 countries and 22 different sports. They were chosen from close to 400 entries from more than 125 countries that submitted applications to this year’s Awards. The Beyond Sport Award winners will receive a substantial package of business support to help them grow and become sustainable in the future.

Beyond Sport is a global initiative that seeks to celebrate and support any organisation or individual with the goal to drive positive social change through sport. It is partnered with Barclays Spaces for Sports, TIME Inc and UNICEF.

For the full programme of the 2011 Beyond Sport Summit and Awards, or for more information on Beyond Sport, visit


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