Business of Sport

FIFA seal SWC ticket deal

2011-11-01 11:30

Zurich - FIFA announced another improved Soccer World Cup deal on Tuesday after selling the rights to market corporate tickets at the 2018 and 2022 tournaments for $300 million (€219 million) to current partner MATCH Hospitality.

FIFA said it would also get a share of MATCH's profits on high-end ticket sales for the 2018 World Cup in Russia, and Qatar in 2022. The deal also covers Confederations Cup and Women's World Cup tournaments from 2017-23.

The deal was announced days after FIFA revealed it sold $1.85 billion (€1.3 billion) in broadcast rights for 2018-2022 in the United States, Australia, Canada and the Caribbean. It previously clinched $1.7 billion (€1.2 billion) in broadcast sales covering the Middle East and parts of Asia and Latin America.

FIFA also extended its contract last week with second-tier sponsor Anheuser-Busch InBev for the Budweiser beer brand through 2022. The value was not disclosed.

MATCH paid $240 million for hospitality rights to the 2010 World Cup in South Africa and 2014 event in Brazil.

It acknowledged heavy losses in South Africa, reported to be almost $50 million, but predicted returning to profit in Brazil.

"MATCH Hospitality delivered a successful hospitality programme in 2010 despite the very challenging economic situation influencing this particular industry at the time," FIFA's marketing director Thierry Weil said in a statement. "FIFA has renewed and extended with a company and partner that brings together the most experienced team in the hospitality industry."

The company licenses sales to agents who have exclusive rights in national markets.

MATCH Hospitality is majority owned by England-based brothers Jaime and Enrique Byrom from Mexico, who have sold World Cup tickets for FIFA since the 1980s.

Shareholders include Japanese advertising agency Dentsu and Swiss marketing agency Infront Sports and Media, whose president and chief executive Philippe Blatter is a nephew of FIFA president Sepp Blatter.

FIFA said last week that it chose Infront after a tendering process to handle World Cup broadcast sales across 26 Asian territories including China, India and Indonesia.

Read more on:    match  |  fifa  |  soccer world cup  |  soccer


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs

Following the conclusion of the various end of year tours to Europe, who is your favourite for the 2019 Rugby World Cup title?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.