Business of Sport

DHL launch 'Speed of Yellow'

2011-10-19 14:41
Speed of Yellow yacht
Cape Town - DHL, the world’s leading logistics company and official logistics partner for the world’s most demanding round-the-world yacht race, the Volvo Ocean Race, launched its yacht and local activation program in Cape Town on Tuesday.

It has been named ‘Speed of Yellow’ and has a crew of 14 experienced South African yachtsmen under the leadership of Patrick Holloway. The 43 feet J-133 yacht is based at the Cape Town Royal Yacht Club.

In the time leading up to the arrival in Cape Town of the participating yachts in the Volvo Race towards the end of November, the ‘Speed of Yellow’ will be taking part in the weekly Twilight races in Table Bay as well as in four regattas.

Charles Brewer, Managing Director for DHL  Express Sub-Saharan Africa, says the ‘Speed of Yellow’ will also be used in several other sailing events during November including customer, media and giving under-privileged children from Cape Town exposure to the exciting world of sailing. 

“They will be able to get first-hand experience of what it is like to sail on an ocean-going yacht in the company of experienced yachtsmen and learn more about the importance of teamwork, endurance, focus, passion and commitment – all qualities required to be successful in life and qualities that DHL demonstrates across the 220 countries we operate in” Brewer says.

During the Cape Town stop-over of the participating yachts in the Volvo Ocean Race, DHL will invite guests on board ‘Speed of Yellow’ and they will be able to race alongside the Volvo fleet in three events– a Pro-Am race, an In-Port race and during the start of the Second Leg of the Volvo Race from Cape Town to Abu Dhabi on 11th December.

“We like to think that the highly visible ‘Speed of Yellow’ decked out in its bright yellow and red, will add to the excitement that the Volvo Race brings to Cape Town and South Africa, ”  Brewer added. 

During the nine months of the Volvo Ocean race which starts in Alicante, Spain on 5th November  2011 and ends in Galway Ireland during early July 2012, the seven participating yachts will sail over 39 000 nautical miles of the world’s most treacherous seas.

“The Volvo Ocean Race is a world-class and truly global venture. We look forward to supporting one of the most demanding international sporting events with our know-how in transports and logistics. Once again, we can prove that for DHL ‘There Ain’t No Mountain – or Wave -  High Enough’ and that DHL delivers against extremely tight timelines in the most challenging environments around the world,” says Brewer.

“It’s a perfect fit. High-sea sailing requires core characteristics such as teamwork, passion, speed, technology and a can-do-spirit. These are the same values that drive performance at DHL,” adds Brewer.

The Executive Mayor of Cape Town, Patricia de Lille and members of DHL Western Province

Read more on:    dhl  |  volvo ocean race  |  cape town

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