Business of Sport

Awards shortlist unveiled

2011-10-25 12:34
Sport Industry Awards
Johannesburg - The Sport Industry Group is delighted to unveil the official shortlist for the Virgin Active Sport Industry Awards 2012.

Key industry figures gathered at independent adjudicator Deloitte’s offices in Johannesburg for hours of intensive judging across two days, analysing and debating the merits of a record number of entries and producing a list of nominees representing the very best that the South African sport industry has to offer. The entire process was audited by Deloitte to ensure absolute transparency and allow an unsurpassed level of feedback to entrants.

With a record number of entries and higher quality work than ever before, reaching the shortlist for the Virgin Active Sport Industry Awards 2012 represents a stellar achievement. Particular mention must be made of Absa, with the company securing three places from six on the shortlist of the prestigious Award for Best Sponsorship of a Sport Event or Competition, with MTN, Vodacom, SAB and The Sharks amongst the other big-name brands to receive multiple nominations.

However, multi-million rand campaigns were not the only ones to earn praise from the judges, with the likes of Hi-Tec’s sponsorship of The Otter African Trail Run and Central Gauteng Squash’s CG Squash Development community programme also making their respective shortlists, underlining the innovation and creativity stretching throughout the South African sport industry.

The nominees listed below will now eagerly await the announcement of the winners in each category, as well as in the three judges' categories – The Johnnie Walker Lifetime Achievement Award, the SuperSport Outstanding Contribution to SA Sport and Virgin Active Entrepreneur of the Year – at the most respected and prestigious sport industry event in Africa.

The Virgin Active Sport Industry Awards ceremony has swiftly become established as the flagship opportunity for the fast-growing South African sports market to celebrate its work. In 2011 more than 1 000 guests gathered for a star-studded event, including sportsmen and celebrities such as Victor Matfield, Oscar Pistorius, Natalie Du Toit, Linford Christie, Vanessa Haywood and Lucas Radebe.

The 2012 edition of the Virgin Active Sport Industry Awards will once again be held at the stunning Emperors Palace in Johannesburg on 23rd February 2012. Click HERE to book a table now!

Award nominees:

Best Sponsorship of a Sport Event or Competition - Sponsored by 26 Degrees South
Absa – Absa Cape Epic
Absa – Absa Currie Cup
Absa – Absa Premiership
Hi-Tec – The Otter African Trail Run
MTN – MTN8 Wafa Wafa
Sansui –Sansui Summer Cup

Best Sponsorship of a Sport Team or Individual - Sponsored by Neo Africa
Absa – Absa Springboks
Canterbury – SARU, including The Springboks
DHL – DHL Stormers
MTN – MTN Lions
Vodacom – Kaizer Chiefs
Vodacom – Orlando Pirates
Best Use of PR in a Sport Campaign - Sponsored by Peermont Hotels, Casinos & Resorts
MTN – MTN8 Wafa Wafa
Nike – Kaizer Chiefs kit launch
NBA – NBA Basketball Without Borders Africa
SAIDS – I Play Fair ‘Say No To Doping’
SARU – Springbok Fans Unite
SASOL – SASOL Banyana Banyana

The Virgin Unite Community Programme Award
Ajax Cape Town FC – Ajax Cape Town FC Community Scheme
Central Gauteng Squash – CG Squash Development
JAG Foundation – JAGRugby Programme
JAG Foundation – ProNutro JAGRunners Programme.
Sporting Chance – KIA Street Soccer Programme
Telkom – Telkom Rural Splash ‘Learn To Swim’

Best Use of Digital Communications in Sport
Absa – Absa Springbok ‘Team of Millions’
SAB – Castle Lager – ‘Amajita on Tour’
SAIDS – I Play Fair ‘Say No To Doping’
SARU – Springbok Fans Unite
Telkom – Telkom Knockout
Vodacom – Vodacom Shosholoza Campaign

Best TV Sport Commercial - Sponsored by True Colour
Absa – Absa Springbok ‘Team of Millions’
Garmin – Garmin Fitness Glory
SARU – Know The Game, Love The Game
SuperSport – New Football Season
The Sharks – The Sharks Ultimate Rugby

Virgin Atlantic Best Business Performance by a Sport Team
Chevrolet Warriors
DHL Stormers
Vodacom Blue Bulls

Sport Brand of the Year - Sponsored by Repucom
EFC Africa
The Blue Bulls
The Sharks

Best Integrated Sport Marketing Campaign - Sponsored by Prosport International
Absa – Absa Springbok ‘Team of Millions’
Castle Lager – Castle Lager SuperFans
Garmin – Garmin Fitness Glory
SAB – Carling Black Label ‘Be The Coach’
The Sharks – The Sharks Ultimate Rugby
Vodacom – Vodacom Red Campaign

Sport Agency of the Year - Sponsored by Gallo Images
Brand inc Creative Group
Exp (South Africa)
SAIL Rights Commercialisation
Treble Group
Trinergy Brand Connectors

Sport Participation Event of the Year
Bidvest Unity Walk
Comrades Marathon
Discovery 702 Walk The Talk
JP Morgan Corporate Challenge
Momentum 94.7 Cycle Challenge
Old Mutual Two Oceans Marathon


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs

Following the conclusion of the various end of year tours to Europe, who is your favourite for the 2019 Rugby World Cup title?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.