Share

Caster features in powerful all-female new Nike ad

Cape Town - "If we show emotion we're called dramatic. If we want to play against men, we're nuts. And if we dream of equal opportunity, delusional," the voiceover in Nike's new ad, titled "Dream Crazier", begins.

According to the Vox website, the empowering video - which debuted during Sunday night's Oscars and is voiced by tennis superstar Serena Williams - goes on to call out a slew of gender-based double standards and phrases used to put down women who strive to achieve greatness.

Williams made not one, but two appearances at the Oscars. She presented A Star Is Born during the ceremony and also featured in the new ad that also includes South Africa's Caster Semenya, gymnast Simone Biles and several other women athletes.

“If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional,” Williams says in the ad.

“When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.”

Turns out, people said it was crazy for women to run marathons, box, dunk, coach an NBA team, compete in a hijab, land a double cork 1080, or "win 23 grand slams, have a baby, and then come back for more."

But you know what? According to Nike, "it's only crazy until you do it".

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
loading... Live
Dolphins 0
Warriors RSA 161/4
loading... Live
Pakistan 169/8
New Zealand 178/7
Voting Booth
Should the Proteas pick Faf du Plessis for the T20 World Cup in West Indies and the United States in June?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes! Faf still has a lot to give ...
64% - 430 votes
No! It's time to move on ...
36% - 237 votes
Vote
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE