Cape Town - PUMA has partnered with Wings for Life World Run, confirming a multi-year partnership that
kicks off in May this year.
This unique event enables runners to compete simultaneously
around the world from 35 locations, running as far as they can before a moving
finish line, called the Catcher Car, overtakes them.
PUMA will be the exclusive official sportswear
partner for the Wings for Life World Run,
providing running product to event staff and marketing support to broaden
awareness to the charitable initiative.
Staff at each local event will be outfitted in PUMA footwear,
apparel and accessories, and all participating
runners will receive gift bags with PUMA accessories.
PUMA will encourage
participation in the Wings for Life World
Run by activating its global social and communication channels, also
broadcasting event content in real time and post event.
Bull founder Dietrich Mateschitz cofounded the Wings for Life Foundation, which funds scientific research to find
a cure for spinal cord injuries. 100% of all starting fees and donations go directly
to spinal cord research. The Wings for Life World Run was first held last
year with thirty six thousand runners participating, with numbers expected to
increase each year.
Adam Petrick, Global Marketing Director at
PUMA said, “The Wings for Life World Run is a perfect partnership for PUMA,
bringing together two organizations with shared goals and values, encouraging
participants to compete both by foot and wheelchair. PUMA also Fights for
Fairness in sports through our humanitarian initiative of the same name - we
believe that anyone who wants to compete should be able to do
so, regardless of their gender, race, sexual orientation,
socioeconomic background or disability.”
Colin Jackson, International Sports Director
of the Wings for Life World Run said, “Already as a concept the event looked
good – but in action it looked far better. Being part of a global run makes the
whole venture very exciting. We are doing something to help find a cure for
spinal cord injury. We are bringing the world together for this cause. And Puma
is a brand who dreams big and make the dreams come through the same as we do.”
PUMA has a strong
history in developing innovative footwear, apparel in the running industry. As
a global partner, PUMA will support event staff and athletes participating in
the Wings for Life World Run in a mutual effort to bring together a new
generation of athletes from around the world.