Town - Sanlam Cape Town Marathon organisers on Tuesday announced it has been awarded IAAF
Gold Label Status.
“A first for Africa, and with less than 35 IAAF Gold Label status
marathons internationally, this is a huge honour and achievement,” comments
race director Janet Welham.
Says Yegs Ramiah, Chief Executive of Sanlam Brand,
“Three years ago, we decided to sponsor the Cape Town Marathon and the growth
of the race has been truly remarkable. From achieving IAAF Silver Label Status
in year one to Gold Label Status in year three, we are proud to be part of an
event that places Cape Town on the global stage alongside cities such as
Boston, New York and London. As a diversified financial services player with an
extensive footprint into Africa, we take pride in creating an opportunity for
African athletes to compete in a Gold Label event on their own continent. We
look forward to helping take the marathon to the next level as Africa's major
To achieve gold, a host of requirements ranging from the event’s
attractiveness (history and heritage of the race, city, country and continent);
event marketing; athlete line-up (number of participants, elite field, prize
money, equality and safety) together with technical issues including official
times and results, route measurements, water stations, road closures, medical
and doping requirements, amongst other, need to be complied with. A stringent
process, requiring a new application each year, ‘going for gold’ has been one
of the marathon’s key goals since its relaunch in 2014.
Says Sue Forge, General
Manager of WPA, one of the event’s key partners, “Gold Label status is the
highest and most stringent standard awarded by the IAAF, the international
governing body of running. We are exceptionally proud that this accolade has
been bestowed on the Sanlam Cape Town Marathon. It solidifies and elevates this
event’s status to one of the very best in the world, and is a true testament to
the meticulous organisation and passion of the entire team, its partners and
To have achieved IAAF Gold Label Status adds a level of credibility that is
unsurpassed, providing a perfect foundation for organisers to shatter even more
records across the board this year. “I have always been inspired and motivated
by achieving excellence,” says Elana Meyer, race ambassador. “Today, I feel
privileged and honoured to be an ambassador of the IAAF Gold Label Sanlam Cape
Town Marathon. It takes us a step closer to achieving our dream, and I will
continue to embrace this event as a platform for change.”
One such example being the Run4Change Legacy Program that aims to
support and raise awareness for charities, health and wellness issues,
environmental concerns, peace and development. It is open to anyone wanting to
pledge their support irrespective of whether they are actively participating in the race, joining the
festivities as a spectator or would simply like to make a positive difference.
event has become so much more than just a road running race, and we hope to use
our international status to drive change and make a difference for all South
Africans," says Welham. In addition to its
certified Climate Neutral status, all Sanlam Cape Town Marathon stakeholders
are aiming to make it one of the biggest fundraising sporting events in the
country, thereby further ensuring its future as a sustainable event.
Organisers are also hoping to increase the number of entries to 25 000
participants across all race distances and disciplines on offer. The event will
once again host a 10km Peace Run, 22km and 12km Peace Trail Runs and a Fun Run,
in addition to the flagship 42.2km standard marathon. “National and
international growth remains a key objective. In this regard, the aim is
to grow international support of the event from 8.5% to 10%, and attract more
foreign runners from around the world after 67 countries were represented in
the Mother City last year,” says Welham.
first has seen organisers launch the exciting Captains Challenge. Race
ambassador and former Springbok rugby captain Francois
Pienaar has challenged former Proteas cricket skipper Graeme Smith to join him
in the 42.2km race this year. And, Smith has accepted together with Zanele
Mdodana, former captain of the South African netball team!
The challenge is now open for all participants to challenge other captains across all
sports and industries. This initiative expands on the existing campaign for all
South Africans to #ChallengeYourself or #ChallengeYourFriend to participate in
bridging the gap on the world's top marathons, as part of their long-term
strategy, the Sanlam Cape Town Marathon will continue to strive for excellence
in its effort to retain top-flight IAAF Gold Label status.
from ensuring a better experience for participants, there will again be plenty
of focus on spectator engagement at the latest edition of the annual road
running festival, with an expected increase in supporter activations along the
Says Executive Mayor, Patricia de
Lille, who formed a key part of today’s launch and IAAF Gold Label Status
announcement, “The City of Cape Town is delighted to be host to this key event
on our growing and dynamic events calendar. Running is a great symbol of our
success in building an inclusive city as the growing sport continues to bring
people from all walks of life and all over the city together in their love for
running. The Sanlam Cape Town Marathon is without a doubt one of the biggest
and most anticipated events for runners and the city as a whole. We look
forward to yet another successful event and wish all runners good luck with
their training and for race day.”
for the Sanlam Cape Town Marathon are open.
is my home, this is my race. It's Cape Town, must run it!
out more, go to www.sanlamcapetownmarathon.com
Sanlam Cape Town