South African Athletics

Boks, celebs 'Get the X' as Asics launches the fuzeX

2016-02-05 12:11
Eben Etzebeth (Supplied)

Cape Town - A host of Springbok rugby players and celebrities met up at the Sea Point Promenade this week to 'Get the X' as ASICS launched the brand new fuzeX running shoe.
 
Four teams competed against each other for bragging rights as to which team could 'Get the X' first in three fun activities as they experienced the perfect shoe to run long, short and anywhere in between.
 
Professional sportsmen that attended included Springbok rugby players Eben Etzebeth, Frans Malherbe, Siya Kolisi and Pieter-Steph du Toit, Proteas bowler Vernon Philander and fitness guru Steve Uria.
 
Some of the celebrities that participated include 5FM DJ Poppy Ntshongwana, model Kerry McGregor and presenter Danilo Acquisto.
 
The first team to 'Get the X' was led by Vernon Philander.
 
"I'm so glad we were the first team to Get the X! Also getting to experience the brand new fuzeX running shoe was a nice touch by ASICS - it not only fits extremely comfortably and is very light - it looks amazing!", said Vernon.
 
ASICS unveils a complete new collection of running footwear, fuzeX. Designed to meet the needs of a new generation of runners looking for versatility and design, fuzeX provides the ideal balance between performance and style.  Featuring fuzeGEL, a new lightweight midsole developed by ASICS Institute of Sport Science in Kobe, Japan, fuzeX footwear combines lightness and protection with a sleek three-dimensional curved design.
 
Springbok lock and ASICS ambassador Eben Etzebeth was impressed with the experience.
 
"It was a fun morning out with a few of my international team-mates and other familiar faces. fuzeX not only looks amazing but it is very light and extremely comfortable. It is another step forward and a massive milestone for ASICS ", says Eben.

"Runners these days are more educated, more dedicated and more equipped to succeed than ever before. They know what they want and what it takes to get there. We firmly believe that fuzeX provides them with not only the opportunity to reach their goals but to surpass them", says, Sarah Mundy, Marketing Manager of ASICS South Africa.
 
fuzeX is available now at selected retailers nationwide.
 
For more information follow us on Twitter (http://www.twitter.com/ASICS_ZA), Instagram (ASICS_ZA) or visit http://www.asics.co.za.
 

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