South African Athletics

ASA gives KZN conference nod

2014-09-19 12:24
ASA logo (File)

Johannesburg - Athletics SA (ASA) has commended its provincial affiliate KwaZulu-Natal Athletics for conceptualising the Global Athletics Conference taking place in Durban in November.

"It's no secret that athletics in South Africa has had a chequered track record of late and we, as the new administration, are committed to developing a new era for the country's athletes," ASA president Alec Skhosana said.

"We know that we have a long and arduous road ahead of us as the new ASA board.

"Initiatives such as the Global Athletics Conference are therefore vital for the skills transfer and upskilling so that we can capacitate our stakeholder and ensure that we reach our goals."

The conference will allow some of the sport's most decorated athletes to share their expertise with the African athletics fraternity and will be addressed by the likes of Olympic heroes Ato Boldon and Kelly Holmes.

The pair will share the stage with experts in the sports sponsorship and performance industry.

It is part of what will be an annual journey of engagement, empowerment and dialogue in an effort to build and develop a highly efficient and effective athletics culture in South Africa and across the continent.

Skhosana said the sport needed fresh thinking to meet the demands of modern international athletics and Olympic success.

"We have an incredible talent pool from schools to professionals as well as some very notable events, and we owe it the athletics fraternity to assist in developing them to become world-class and to attract the best athletes and sponsors."

KwaZulu-Natal Athletics president Sello Mokoena said it would take a collaborative communal effort to get athletics up to the international standards in the fastest possible time.

"Our desire to transfer vital skills to our communities, including other African federations, comes out of our sincere love for the sport," Mokoena said.

"It is our part in supporting the national federation, Athletics South Africa, as well as the Olympic body, Sascoc, in reaching its targets for domestic and international success.

"The newly elected ASA board will need all the help it can get as it embarks on the long hard road to tackle the numerous challenges it has encountered over the last few years, notwithstanding those that will crop up in the future."

Conference delegates will discuss, analyse and focus on topics such as women in sport, sponsorship, the media, commercialisation and brand building.

Read more on:    asa  |  athletics

What To Read Next


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Live scoring

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Sport24 on Twitter

Follow Sport24 news on Twitter


The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs

Patriotism aside, who do you feel deserved to win the 2017 Laureus Breakthrough of the Year award?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.