Monaco - Sportswear giant Adidas on Friday ended its sponsorship of the IAAF
in the wake of doping and corruption scandals that have rocked track and
Adidas' 11-year sponsorship deal with the International Association of Athletics Federations (IAAF) was set to run until 2019.
The deal is said to be worth tens of millions of dollars to the IAAF.
backed out following a corruption scandal that saw former IAAF
president Lamine Diack and other top officials implicated in bribery to
keep quiet failed tests by Russian athletes. Russia is in turn suspended
from international athletics.
It was first reported in January
that Adidas wanted to get out of its athletics deal. But IAAF president
Sebastian Coe fought to convince the German giant to change its mind.
An Adidas spokesperson said: "The two sides have decided by mutual agreement to end their partnership at the end of 2016.
"We want to thank the IAAF for their successful and professional cooperation and we wish it the best for the future."
The athletics world body said it "thanks Adidas for its long standing support of athletics and close partnership with the IAAF".
our commercial relationship concludes at the end of 2016, the IAAF is
pleased that Adidas remains committed to athletics."
The IAAF added that it would "shortly make an announcement of a new official IAAF partner in the same category".
Some media have said US equipment giant Nike is ready to stand in as a new sponsor.
ended its children's athletics sponsorship accord with the IAAF in
February because of the "negative publicity" surrounding the world body.
believe this could negatively impact our reputation and image and will
therefore terminate our existing agreement with the IAAF, established in
2012," Nestle said at the time.
Diack is currently under house
arrest in France facing corruption charges. His son, Papa Missata Diack,
a former IAAF marketing consultant, is in Senegal and also wanted by
French authorities on charges of taking bribes from Russia.