Cape Town - As PUMA continues to deepen its relationship with
Cuba, the Global Sport Brand was proud to announce a new partnership with the
Cuban Olympic Committee, that will see Cuban athletes wearing PUMA
apparel and footwear in the 2015 Pan American Games in Toronto and the 2016
Summer Olympic Games in Rio.
new collaboration with Cuban Athletics follows partnerships with Cuban
Boxing and Volleyball federations, along with a multitude of athletes including
world medalists jumpers Pedro Pichardo and Yarisley Silva and boxers Erislandy
Savon and Roniel Iglesias Sotolongo all of whom will endorse PUMA products at
all entered competitions.
serves as a rich and interesting cultural backdrop for PUMA to showcase its
brand and product stories. Cuban boxing
will be a key focus within a multi million global brand marketing campaign in
August and September as PUMA asserts itself in the training space. Cubans have dominated international amateur
boxing for a number of years, winning more gold medals in men’s competitions
than anyone else. With over 16,000
boxers on the island, Cuban Boxers have won 67 medals in the Olympic Games, 34
of which were Gold.
Cuba women’s national volleyball team has also been successful, dominating the
world in the last decade winning eight times as FIVB World Champions in successive
years and three consecutives Gold Medals in 1992, 1996 and 2000 Olympic Games.
with the Cuban Olympic Association and various sports federations brings great value to the brand,” said Adam Petrick,
Global Director Brand Marketing “The
game-changing attitudes the Cuban athletes embody fit perfectly within the PUMA
portfolio and we’re excited to expand our relationship with Cuba to become the
Fastest Sports Brand in the World.”
relationship, PUMA hopes to expand and strengthen its presence in the training
category. PUMA will continue to identify new innovations, product designs, and
trends in accordance with becoming the Fastest Sport Brand in the World.
relationship with the Cuban Athletic Association, boxing
federation, volley ball federation and Olympic committee will recognise outstanding athletes across multiple teams and place a
strong emphasis on supporting their training routine.