Cape Town – Usain Bolt was at the heart of a spectacular stunt in New
York to launch PUMA IGNITE, a running shoe that provides maximum
In the energy hub of the city that never sleeps, runners powered
away on treadmills in Times Square throughout the day with the energy from
their IGNITE shoes being collected and stored.
When the threshold reached 100%, the World’s Fastest Man rose up in a theatre
of light, smoke and fire.
This wasn’t the first time Usain Bolt
has made a grand entrance in New York.
In 2008 he broke the 100m World Record for the first time and set upon a
stunning track and field career that has seen five World Records, and 14 Major
Championship Gold Medals. The World’s
Fastest Man warms up and trains in PUMA IGNITE, to maximise his energy output
and maximize his training impact.
Usain Bolt said, “I’ve always enjoyed
a good entrance, and this one was epic.
People were running for hours on end in really cold weather, we were
watching the energy meter rise and when it hit the top, it’s fair to say there
were fireworks. IGNITE is a great a
running shoe, along with PUMA spikes, I spend a lot of time training in this
shoe as well and it really helps to sustain my energy levels. I love IGNITE for that.”
“I’m excited to be back here in New
York with PUMA,” continued Usain.
have special memories of this city - I always have a great time whenever I’m
here, whether I’m competing or otherwise.
It’s always good to back.”
Following this launch, PUMA and Usain
Bolt have challenged runners in ten cities around the World to follow suit
through regional epic running events.
The campaign IGNITE YOUR CITY will travel to Tokyo, Japan next
week - with other renowned cities to follow.
PUMA IGNITE has been in
development for nine years, and features an innovative foam technology that
makes it PUMA’s most responsive running shoe. IGNITE Foam is a proprietary foam that
provides high-energy return, comfort and optimal durability. Strategically placed in the heel of the shoe
is ForEverFoam, which is entirely new to the industry. This ForEverFoam compound is what gives the
shoe maximum durability.
PUMA is calling runners to #IGNITE their city by using
the hashtags #IGNITECapeTown or #IGNITEJozi. The more
you use the hashtag, the more you will illuminate your city on a virtual PUMA
map of the world – check it out here http://global.puma.com/en_ZA/ignite-your-city?locale=en_ZA.
PUMA IGNITE will retail for R1699 and will be available in men’s and women’s styles. To #IGNITE your run, visit PUMA stores and selected retailers nationwide from 5 March 2015.
WATCH: Bolt in action with PUMA IGNITE