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Williams revealed on Friday that they are considering selling the Formula One team after a multi-million pound drop in the company's financial results.
The William Grand Prix Holdings (WGPH) group reported an adjusted loss of £13 million for the year ending 2019.
After posting a £12.9 million profit in 2018, Williams have responded to the blow by seeking new investment.
A minority or majority stake will be offered to investors, along with the option for an outright buy-out.
"The WGPH board believes that the strategic review and formal sale process is the right and prudent thing to do in order to take time to consider a full range of options and put the Formula One team in the best possible position for the future," a Williams statement said.
"As part of this new strategic direction, the WGPH board is undertaking a review of all the various strategic options available to the company."
The British-based team are yet to receive any formal approaches but confirmed "preliminary discussions" have taken place with possible investors.
Despite the change of approach, the company said it has both the funds and the intent to reclaim its place on the grid when Formula One returns after the coronavirus crisis.
"Any interested party participating in the formal sale process will be required to enter into a non-disclosure agreement with WGPH on terms satisfactory to the WGPH board," the statement said.
"The company is not in receipt of any approaches at the time of this announcement and confirms that it is in preliminary discussions with a small number of parties regarding a potential investment in the company. There can be no certainty that an offer will be made, nor as to the terms on which any offer will be made.
"While the company has faced a number of challenges, Williams currently remains funded and ready to resume racing when the calendar allows in 2020."
