McLaren: Honda woes prevented new sponsors

2017-12-11 16:06
Fernando Alonso (Gallo Images)

Cape Town - McLaren boss Zak Brown has conceded that their former engine suppliers Honda did stop the team from attracting new sponsorship deals.

McLaren and Honda have now gone their separate ways after a very difficult three-year period which was riddled with reliability and performance issues.

The regular grid penalties and DNFs took its toll on McLaren, but Brown has confirmed that it has stopped the team developing from a commercial perspective as well.

"Fortunately, I have experience in this area but I knew that during the season, you wouldn't find any new partners when you have the problems we had," Brown told Auto Motor und Sport.

"We could not sell to potential sponsors the story that things will get better next year. That was one of the reasons why we needed a new engine supplier."

Brown went on to say that McLaren's new engine deal with Renault signified that the team were ready to try something different and not just accept year upon year of disappointment.

He added: "We had to prove we are willing to change things and keep our drivers. People still believe in McLaren, they believe in Renault, and they believe in Alonso and Vandoorne.

"So I can say now that our discussions with new sponsors have gone very well."

McLaren reportedly have two major sponsors to announce over the the off-season, with one of them rumoured to be Brazilian oil giant Petrobras.

Read more on:    mclaren  |  f1

What To Read Next


Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


The 2017/18 Absa Premiership season is under way. Can Bidvest Wits defend their title? Will Soweto giants Kaizer Chiefs or Orlando Pirates emerge victorious? Or will the bookies' favourites, Mamelodi Sundowns, taste success for a record eighth time? Stay glued to Sport24 to find out!

Latest blogs

Hypothetically, given the same cars to drive, who is the most talented current Formula One driver in your opinion?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.