Cape Town - McLaren
have announced a multi-faceted, long-term partnership with Dell
Technologies, which Zak Brown has billed as proof of their "strong
ambitions" to return to the top of motorsport.
Earlier on Thursday it was reported that McLaren were set to announce Dell as a new long-term sponsor.
That deal is now official with the world’s largest privately-controlled technology company signing on with the British company.
As part of the deal, Dell will bring its deep technology expertise to
all McLaren Technology Group companies, including McLaren Racing and
McLaren Applied Technologies, as well as benefitting McLaren’s esports
programme, World’s Fastest Gamer.
Brown, McLaren's chief, said: “McLaren’s agreement with Dell
Technologies expands beyond the traditional sponsorship model. We are
like-minded organisations led by the key principles of technical
innovation and human progress at the cutting-edge of data-driven
“Formula 1 is a relentless environment, and partnering with Dell
Technologies provides us with class-leading capabilities and support to
drive invaluable efficiencies that will enable McLaren to perform at the
highest possible level across our entire business operations. We are
especially excited about the future possibilities that will arise within
McLaren Applied Technologies, an area of our business that is growing
fast and offers huge potential.
“This announcement is a further statement that McLaren has strong
ambitions as we strive to take an important leap in performance both
on-track and off it. Dell Technologies is the perfect partner and our
two brands share the same ethos, which will propel us towards our
business objectives for 2018 and beyond.”
McLaren and Dell Technologies intend to collaborate on future
projects in the areas of security, cloud, digital and workplace
transformation technologies, with scope for technical innovation not
only within the two organisations but also the wider industry.