Motorsport

Force India sign flip-flop brand as Halo sponsor

2018-03-23 21:32
Force India (Supplied)

Cape Town - Force India have followed McLaren's lead by signing a flip-flop brand, Havaianas, to sponsor their Halo.

With many fans pointing out that Halo looks a lot like a flip-flop, Formula One  teams are seeing this as an opportunity to land additional sponsorship.

McLaren were the first and now Force India have jumped onboard.

Last week McLaren confirmed a deal with British lifestyle brand Gandys, which will run its name on top of the team's black Halo for the opening race of the season in Australia.

"We are delighted to bring Havaianas into Formula One," said COO Otmar Szafnauer.

"Where better than the Halo to carry the famous Havaianas logo? 

"It’s a savvy move by this loved Brazilian brand, which will bring a touch of the beach to the paddock throughout the season.

"We have always been an adventurous team with our marketing efforts, and after introducing the pink livery in 2017 we hope this partnership will appeal to all fun-loving Formula One fans in 2018."

Márcio Utsch, CEO of Alpargatas, the makers of Havaianas, added: "This is huge news for Havaianas. We want to bring our fun and cool vibe to Formula One and the opportunity presented by Force India really grabbed our attention.  

"At Havaianas, we pride ourselves on listening to the fans of our brand and over the last few months we have seen more and more people associating our flips-flops with the new halo across social media.

"Together with Force India we have come up with an eye-catching design on the car’s halo, which was the logical place to locate our flip-flop strap. We are looking forward to engaging with Formula One fans at races around the world throughout the year, so stay tuned for some exciting developments."

Read more on:    f1
NEXT ON SPORT24X

What To Read Next

 

Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Live scoring

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

The 2018/19 Absa Premiership season is in full swing. Will Mamelodi Sundowns retain their title? Or can one of Kaizer Chiefs, Orlando Pirates, Wits, SuperSport United - or another team perhaps - snatch glory from the Brazilians? Be sure to visit Sport24 for all the latest news!

Latest blogs
Vote

Hypothetically, given the same cars to drive, who is the most talented current Formula One driver in your opinion?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.